Skill UI

Generates a comprehensive, structured onboarding package for new marketing clients and service engagements. This workflow covers everything from the initial kickoff meeting agenda and deep discovery questionnaire to defining stakeholder roles (RACI), setting 30-60-90 day milestones, managing access provisioning, and establishing clear communication and escalation protocols for a smooth project start.

This comprehensive tool generates professional, structured marketing agency proposals, pitch decks, and scopes of work. It guides the creation of all necessary components—including strategic analysis, service deliverables, KPI frameworks, pricing models, and terms & conditions—to help agencies formalize engagements, win new business, or expand existing partnerships.

This skill generates the critical Client Validation Document (Part 5), serving as the definitive checkpoint where raw, unbiased v1 research findings are formally presented to the client. It structures complex findings into actionable blocks, forcing client decisions (ACCEPT, REJECT, EDIT, or DEFER) on strategic implications. This ensures all subsequent project phases are aligned with confirmed business consensus.

This tool performs deep customer cohort analysis to understand retention patterns, lifetime value (LTV), and the long-term impact of various acquisition channels and initial behaviors. Users can segment customers by time, source, or revenue tier to identify high-value groups, optimize onboarding, and improve overall customer retention strategies. Ideal for SaaS, eCommerce, and B2B businesses tracking customer lifecycle.

This tool delivers a comprehensive competitive intelligence report, covering content strategy, SEO performance, paid advertising, social media presence, AI visibility, and pricing models. It identifies competitor strengths, weaknesses, and market gaps, providing actionable recommendations to establish a decisive competitive advantage.

This comprehensive tool establishes ongoing competitive intelligence by tracking defined competitors across multiple dimensions. Users can monitor pricing updates, content changes, SEO rankings, ad campaigns, and social mentions. By defining specific scan frequencies and alert thresholds, it captures a baseline state and alerts on meaningful shifts, providing continuous market insights for strategic decision-making.

This tool creates a production-ready, comprehensive content brief for marketing materials. It integrates keyword strategy, detailed content outlines, brand voice guidelines, and advanced on-page SEO specifications, ensuring writers can execute the content without needing further context. Ideal for structured content planning across blogs, whitepapers, and landing pages.

This skill implements a continuous improvement feedback loop (Part 12). It aggregates signals from market shifts, customer feedback, competitive intelligence, and internal operations. The output provides structured recommendations to refine the brand's product offering, business strategy, and channel mix, ensuring marketing efforts remain relevant and adaptive. Used continuously, especially during Quarterly Business Reviews (QBRs).

A one-shot setup wizard designed to ensure Digital Marketing Pro's state persists across sessions when using Anthropic Cowork. It verifies the Cowork environment, checks for a Google Drive integration, and establishes a canonical folder structure in your shared Drive so that brand profiles, campaign plans, and audit reports are always accessible by the team.

This utility switches the active operational credential profile to manage different brands within a multi-client agency environment. It performs mandatory, deep validation of API keys, OAuth tokens, and environment variables before switching, ensuring that all subsequent platform operations (e.g., ad spending, reporting) are correctly routed to the target brand's account. It is crucial for preventing cross-client data leakage and maintaining audit integrity.

This tool facilitates bi-directional synchronization of marketing data (contacts, deals, campaigns) between connected CRM platforms, including Salesforce, HubSpot, Zoho, and Pipedrive. It ensures a single source of truth for sales and marketing by handling automatic field mapping, data deduplication, compliance validation (e.g., GDPR), and advanced conflict resolution. Designed for complex, enterprise-grade data governance, this method replaces manual CSV imports for reliable, governed data transfers.

This skill provides comprehensive guidance on adapting marketing strategies for modern, rapidly evolving digital channels. It covers deep dives into optimizing content for voice search (Alexa, Google), building social commerce flows (TikTok, Instagram), designing conversational AI funnels (WhatsApp), and developing strategies for new platforms like podcasts and visual search. Use this skill when evaluating new market entry points or adapting to major shifts in consumer behavior.