Skills Marketing Bing Search Engine Optimization

Bing Search Engine Optimization

v20260924
seo-bing
This skill manages Bing Webmaster Tools and IndexNow submissions to improve visibility on Bing, Amazon, and other search engines. It enables Microsoft Copilot citations by ensuring content is indexed in the Bing index. Useful for submitting URLs, comparing link data, and verifying IndexNow status for non-Google search surfaces.
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Overview

seo-bing

The non-Google indexing surface. Google still rejects IndexNow (per Gary Illyes, multiple SOTR episodes 2024-2025), so this skill is specifically for Amazon/Bing/Naver/Seznam.cz/Yandex/Yep indexing and Microsoft Copilot AI citation (which pulls from the Bing index).

Prerequisites

  • Run extensions/bing-webmaster/install.sh or install.ps1.
  • A Bing Webmaster Tools API key.
  • Optional: an IndexNow host key (32+ chars) published at the URL declared as INDEXNOW_KEY_LOCATION.

Routing

Command Underlying script
/seo bing links <url> "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run bing_webmaster.py links <url>
/seo bing compare <urlA> <urlB> "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run bing_webmaster.py compare <urlA> <urlB>; both properties must be registered to the API account
/seo bing submit <url> (single URL) "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run indexnow_submit.py --host ... --urls <url>
/seo bing submit-batch <file> "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run indexnow_submit.py --host ... --urls-file <file>
/seo bing verify-indexnow "${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run indexnow_submit.py --host ... --verify-only

When this skill applies

  • The user is publishing new pages and wants Microsoft Copilot citation eligibility (Bing index ingestion).
  • The user wants to nudge Amazon/Bing/Naver/Seznam.cz/Yandex/Yep indexing for fresh URLs.
  • The user manages both properties and wants to compare their Bing link data. For an arbitrary competitor, route to DataForSEO, Moz, or Common Crawl.

Cross-skill delegation

  • For Google indexing (very different model, sitemap-driven, no IndexNow), use seo-google indexing.
  • For multi-source backlink confidence weighting, fall back to seo-backlinks which already integrates Bing + Moz + CC.
Info
Category Marketing
Name seo-bing
Version v20260924
Size 2.25KB
Updated At 2026-09-25
Language