Content Strategy

Content planning, creation, and distribution for sustainable organic growth.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply content strategy expertise when:

• Planning content calendars and editorial workflows
• Developing content pillars and themes
• Creating distribution strategies
• Mapping content to funnel stages
• Repurposing content across channels
• Measuring content performance

Core Concepts

Content Pillars

Content pillars are the main themes your content revolves around.

Criteria for Strong Pillars:

• Aligned with business goals
• Relevant to audience pain points
• Differentiates from competitors
• Sustainable long-term (evergreen potential)
• SEO opportunity (search volume)

Example Pillar Structure:
| Pillar | Purpose | Content Types |
|--------|---------|---------------|
| Industry Insights | Thought leadership | Reports, trends, analysis |
| How-To/Tutorials | Education | Guides, videos, templates |
| Customer Success | Social proof | Case studies, testimonials |
| Product Updates | Awareness | Release notes, feature deep-dives |
| Company Culture | Employer brand | Behind-scenes, team stories |

Content by Funnel Stage

Content Mix Framework

70-20-10 Rule:

• 70% proven content (what works, repeat it)
• 20% iterative improvements (variations on winners)
• 10% experimental (new formats, topics, channels)

Content Type Mix:

• 40% Educational (builds trust)
• 30% Engaging (builds community)
• 20% Inspirational (builds connection)
• 10% Promotional (drives action)

Content Calendar Structure

Weekly Cadence Example:
| Day | Primary Channel | Content Type | Goal |
|-----|-----------------|--------------|------|
| Monday | Blog | Educational | SEO traffic |
| Tuesday | LinkedIn | Thought leadership | B2B engagement |
| Wednesday | Email | Nurture | Subscriber retention |
| Thursday | Social | Community | Engagement |
| Friday | Video | Educational | Multi-channel |

Content Repurposing Matrix

Best Practices

Planning Excellence

1. Audience-First: Research pain points before creating
2. Keyword Integration: SEO considerations in topic selection
3. Competitive Gap: What are competitors NOT covering?
4. Resource Reality: Plan for actual capacity, not aspirations

Creation Excellence

1. Hook First: Lead with value, not background
2. Scannable Format: Headers, bullets, visuals
3. One CTA per Piece: Clear next step
4. Evergreen Priority: Maximize content lifespan

Distribution Excellence

1. Channel-Native: Adapt format per platform
2. Timing Optimization: Post when audience is active
3. Promotion Balance: 20% creation, 80% promotion
4. Amplification Partners: Influencers, communities, syndication

Agent Integration

Anti-Patterns to Avoid

Content Performance Metrics

Related Commands

• /campaign/calendar - Generate content calendar
• /content/blog - Create SEO-optimized blog post
• /content/social - Create platform-specific social content

References

• references/content-pillars.md - Building pillar strategy
• references/editorial-calendar.md - Calendar planning
• references/repurposing.md - Content multiplication
• references/distribution.md - Amplification strategies