Clay enforces rate limits at the plan level, webhook level, and enrichment provider level. Understanding these limits prevents data loss, credit waste, and integration failures.
| Plan | Records/Hour | Webhook Limit | HTTP API Columns | Enterprise API |
|---|---|---|---|---|
| Free | Limited | 50K lifetime per webhook | Not available | Not available |
| Starter | Standard | 50K lifetime per webhook | Not available | Not available |
| Explorer | 400/hour | 50K lifetime per webhook | Not available | Not available |
| Pro | Unlimited | 50K lifetime per webhook | Available | Not available |
| Enterprise | Unlimited | 50K lifetime per webhook | Available | Available |
Key insight: The 50K webhook submission limit is per-webhook, not per-table. Once exhausted, create a new webhook on the same table.
// src/clay/rate-limiter.ts — respect Clay's plan-level rate limits
import PQueue from 'p-queue';
interface RateLimiterConfig {
maxPerHour: number; // Plan limit (e.g., 400 for Explorer)
maxPerSecond: number; // Practical burst limit
webhookLimit: number; // 50K per webhook lifetime
}
const PLAN_LIMITS: Record<string, RateLimiterConfig> = {
explorer: { maxPerHour: 400, maxPerSecond: 2, webhookLimit: 50_000 },
pro: { maxPerHour: Infinity, maxPerSecond: 10, webhookLimit: 50_000 },
enterprise: { maxPerHour: Infinity, maxPerSecond: 20, webhookLimit: 50_000 },
};
class ClayRateLimiter {
private queue: PQueue;
private submissionCount = 0;
private hourlyCount = 0;
private hourlyResetAt: Date;
private config: RateLimiterConfig;
constructor(plan: keyof typeof PLAN_LIMITS) {
this.config = PLAN_LIMITS[plan];
this.queue = new PQueue({
concurrency: 1,
interval: 1000,
intervalCap: this.config.maxPerSecond,
});
this.hourlyResetAt = new Date(Date.now() + 3600_000);
}
async submit(webhookUrl: string, data: Record<string, unknown>): Promise<Response> {
// Check webhook lifetime limit
if (this.submissionCount >= this.config.webhookLimit) {
throw new Error(
`Webhook submission limit (${this.config.webhookLimit}) reached. Create a new webhook.`
);
}
// Check hourly limit
if (Date.now() > this.hourlyResetAt.getTime()) {
this.hourlyCount = 0;
this.hourlyResetAt = new Date(Date.now() + 3600_000);
}
if (this.hourlyCount >= this.config.maxPerHour) {
const waitMs = this.hourlyResetAt.getTime() - Date.now();
console.log(`Hourly limit reached. Waiting ${(waitMs / 1000).toFixed(0)}s...`);
await new Promise(r => setTimeout(r, waitMs));
this.hourlyCount = 0;
}
return this.queue.add(async () => {
const res = await fetch(webhookUrl, {
method: 'POST',
headers: { 'Content-Type': 'application/json' },
body: JSON.stringify(data),
});
if (res.status === 429) {
const retryAfter = parseInt(res.headers.get('Retry-After') || '60');
console.log(`429 rate limited. Waiting ${retryAfter}s...`);
await new Promise(r => setTimeout(r, retryAfter * 1000));
return this.submit(webhookUrl, data); // Retry
}
this.submissionCount++;
this.hourlyCount++;
return res;
});
}
getStats() {
return {
totalSubmissions: this.submissionCount,
hourlyRemaining: this.config.maxPerHour - this.hourlyCount,
webhookRemaining: this.config.webhookLimit - this.submissionCount,
};
}
}
// src/clay/backoff.ts
async function withClayBackoff<T>(
operation: () => Promise<T>,
maxRetries = 5
): Promise<T> {
for (let attempt = 0; attempt <= maxRetries; attempt++) {
try {
return await operation();
} catch (error: any) {
if (attempt === maxRetries) throw error;
// Clay returns 429 for plan-level rate limits
const status = error.status || error.response?.status;
if (status !== 429 && (status < 500 || status >= 600)) throw error;
const baseDelay = 1000 * Math.pow(2, attempt); // 1s, 2s, 4s, 8s, 16s
const jitter = Math.random() * 500;
const delay = Math.min(baseDelay + jitter, 60_000); // Max 60s
console.log(`Clay rate limited (attempt ${attempt + 1}). Retrying in ${(delay / 1000).toFixed(1)}s`);
await new Promise(r => setTimeout(r, delay));
}
}
throw new Error('Unreachable');
}
// src/clay/webhook-manager.ts
interface WebhookState {
url: string;
submissionCount: number;
createdAt: Date;
}
class WebhookManager {
private webhooks: Map<string, WebhookState> = new Map();
private readonly LIMIT = 50_000;
private readonly WARN_THRESHOLD = 45_000;
registerWebhook(tableId: string, url: string) {
this.webhooks.set(tableId, { url, submissionCount: 0, createdAt: new Date() });
}
async getWebhookUrl(tableId: string): Promise<string> {
const state = this.webhooks.get(tableId);
if (!state) throw new Error(`No webhook registered for table ${tableId}`);
if (state.submissionCount >= this.LIMIT) {
throw new Error(
`Webhook for table ${tableId} exhausted (${this.LIMIT} submissions). ` +
`Create a new webhook in Clay UI: Table > + Add > Webhooks > Monitor webhook`
);
}
if (state.submissionCount >= this.WARN_THRESHOLD) {
console.warn(
`Webhook for ${tableId} at ${state.submissionCount}/${this.LIMIT} submissions. ` +
`Plan to create a replacement soon.`
);
}
return state.url;
}
recordSubmission(tableId: string) {
const state = this.webhooks.get(tableId);
if (state) state.submissionCount++;
}
}
Enrichment providers within Clay have their own limits. When using Clay's managed accounts, Clay handles throttling internally. When using your own API keys, you inherit the provider's rate limits:
| Provider | Typical Rate Limit | Credits per Lookup |
|---|---|---|
| Apollo | 100 req/min | 2 (own key: 0) |
| Clearbit | 600 req/min | 2-5 (own key: 0) |
| Hunter.io | 15 req/sec | 2 (own key: 0) |
| People Data Labs | 100 req/min | 3 (own key: 0) |
| Prospeo | 200 req/min | 2 (own key: 0) |
| Error | Cause | Solution |
|---|---|---|
429 Too Many Requests |
Plan-level hourly limit | Reduce submission rate, upgrade plan |
| Webhook silently stops | 50K submission limit hit | Create new webhook on same table |
| Enrichment stuck | Provider rate limit | Wait or connect your own API key |
| Explorer 400/hr limit | Plan restriction | Queue submissions, upgrade to Pro |
For security configuration, see clay-security-basics.