Email Marketing Skill
Produce a single HTML email — centered, single column, no chrome around the
email body. Treat it like a marketing artifact: one big idea, one CTA.
Workflow
-
Read the active DESIGN.md (injected above). Email leans on the display
font more than any other surface — pick the loudest type token in the DS
for the headline lockup.
-
Pick the brand + product from the brief. Generate a real wordmark, a
real product name, and one real benefit sentence — no placeholders.
-
Layout, in order, all centered inside a 600–680px column on a tinted
page background (so the email body looks like an email, not the page):
-
Masthead — wordmark on the left + 3 short nav links (SHOP, JOURNAL,
MEMBERS) on the right. Thin underline.
-
Hero block — a 16:9 product image placeholder. Use a DS-tinted
gradient or a stylized SVG silhouette of the product (shoe, bottle,
headphones, whatever the brief implies). Add a tiny brand stamp on the
top-left and a colorway tag on the bottom-left.
-
Eyebrow — small caps, accent color, separated by
· characters
(e.g. "NEW · MAX-CUSHION TRAINER · EMBER FLARE").
-
Headline lockup — 2–3 line headline using the display font, all caps,
extra-tight tracking. Apply a slight skew (
transform: skew(-6deg)) on
one accent word to give it a sporty parallelogram feel.
-
Body — 2–3 sentence paragraph, left-aligned, body font.
-
Primary CTA — solid pill or block button. One only.
-
Specs grid — 2×2 grid of (big number + unit + label) callouts using
the display font for the numbers.
-
Footer — wordmark, address line, unsubscribe + view-in-browser links.
-
Write a single HTML document:
-
<!doctype html> through </html>, CSS inline.
- Center the column with
margin: 0 auto. Set body { background: <tint> }
so the email-on-page metaphor reads.
- No external images — use inline SVG or DS-tinted gradient blocks for the
product photo.
-
data-od-id on the masthead, hero, headline, CTA, specs.
-
Self-check:
- Email reads top to bottom in 8–10 seconds.
- One CTA. Accent appears at most twice (eyebrow + CTA, or headline word).
- Looks legible on a 480px window (column reflows, type drops one step).
Output contract
Emit between <artifact> tags:
<artifact identifier="email-slug" type="text/html" title="Email — Subject Line">
<!doctype html>
<html>...</html>
</artifact>
One sentence before the artifact, nothing after.
