Skill UI

This skill guides authors to evaluate if their consumer behavior manuscript meets the high theoretical and methodological standards of the Journal of Consumer Research (JCR). It focuses on assessing the theoretical contribution, the necessity of multi-study process evidence (mediation/moderation), and adherence to academic publishing best practices, helping authors refine their framing and anticipate desk-reject risks before submission. Note: This is a guide, not a substitute for official submission guidelines.