Skill UI

A comprehensive guide for product marketers on incorporating free, functional tools (calculators, generators, analyzers) into a robust marketing strategy. Learn how to identify genuine user pain points, maximize lead generation through effective gating, optimize for SEO, and scope an MVP that drives both traffic and conversions.

This guide equips you to plan comprehensive product launches, feature announcements, and go-to-market (GTM) strategies. It outlines a structured, five-phase approach (Internal to Beta) and utilizes the ORB framework (Owned, Rented, Borrowed channels) to ensure maximum market momentum and sustained user growth. Ideal for product managers and marketing teams preparing a major release.

This guide provides expert principles and strategies for optimizing the entire user onboarding journey, from initial signup to achieving the 'Aha Moment.' It covers core CRO principles (Time-to-Value, One Goal Per Session), designing effective checklists, utilizing empty states, coordinating multi-channel communication (email/in-app), and defining key activation metrics. Use this when aiming to boost user retention and improve the first-run experience across SaaS, B2B, and mobile applications.

A comprehensive guide to optimizing in-app paywalls, upgrade modals, and upsell features. This skill covers best practices for transitioning free users to paid subscribers, focusing on value demonstration, proper timing (after the 'aha' moment), and structuring conversion paths for maximum impact.

This skill helps users create and maintain a comprehensive, foundational product marketing context document. It captures essential information on product overview, target audience, pain points, competitive landscape, and brand voice. By establishing this central document, users ensure all subsequent marketing and product tasks remain consistent and avoid repetitive foundational setup.

A comprehensive guide for optimizing the entire user signup, registration, and account creation journey. This resource covers core CRO principles, such as minimizing required fields, reducing perceived effort, and improving UX for various forms (email, password, social auth). It provides strategies for single-step versus multi-step flows, mobile optimization, and handling post-submit experiences to maximize conversion rates across B2B and B2C products.

This tool simulates the rigorous interrogation process of a SOC 2 Type II auditor, forcing readiness checks across six critical observation-period questions. It is designed for use at key audit checkpoints—including pre-observation, mid-cycle review, and pre-field-test—to proactively identify compliance gaps in areas like scope definition, control consistency, change management, and exception handling. Essential for maintaining continuous compliance and demonstrating operational maturity.

A decision-grade research skill that generates a comprehensive, hypothesis-tested dossier on any entity (company, person, etc.). Unlike generic summaries, it forces the user to state a pre-existing hypothesis, then rigorously searches for evidence that validates or disproves it. The output is an editable report containing key facts, red flags, 12-month timelines, network signals, and actionable conversation hooks, making it ideal for investment, due diligence, or high-stakes meetings.

Designed for commercial leaders (Head of Commercial, RevOps, VP Sales) conducting quarterly channel reviews. This skill calculates the fully-loaded cost-to-serve per channel, determines the ROI using Cash, LTV, and Marginal lenses, and optimizes the channel mix subject to strategic constraints. It provides actionable verdicts (DOUBLE-DOWN / MAINTAIN / DEFUND / EXIT) and identifies the diminishing-returns inflection point, helping validate true channel profitability beyond surface metrics.

This skill provides comprehensive deal-desk support by performing quantitative scoring and risk assessment for commercial deals. It scores deals across margin, risk, and strategic value, routes discount requests to the correct human approver chain (e.g., Director, CFO, Legal), and flags contract landmines (e.g., uncapped indemnity, MFN) in redlined MSAs. It never auto-approves; every output is a score and a recommendation for a named human sign-off.

A comprehensive framework for evaluating prospective business partnerships. This tool helps Heads of BD and Founders validate if a potential partner has genuine independent demand, classify the appropriate partnership tier (e.g., Reseller, OEM, Strategic Alliance), design a 90-day joint Go-to-Market (GTM) plan, and model the optimal revenue share structure against direct sales margins. It surfaces clear kill criteria for risk mitigation.

This skill is designed for Business Operations (BizOps) and Vendor Management Offices (VMO) to conduct ongoing, deterministic reviews of third-party SaaS and operational vendors. It moves beyond simple contract negotiation by scoring vendors across reliability, security, and support (0-100), tracking SLA compliance to identify credit claims, and classifying overall third-party risk (Critical/High/Medium/Low). Ideal for quarterly portfolio audits and strategic renewal decisions.