Skill UI

This comprehensive playbook guides Series A+ B2B SaaS companies on international scaling. It covers the full demand generation lifecycle, from TOFU awareness campaigns using SEO and paid social (LinkedIn, Google, Meta), to MOFU lead nurturing, and BOFU pipeline conversion. It details core KPIs (CAC, MQL/SQL), multi-channel optimization, technical SEO best practices, and strategic partnership building for sustained growth.

This skill serves as the central command center for all marketing initiatives. It is designed to route complex marketing questions to the most relevant specialist skill, orchestrate multi-stage campaigns (e.g., content -> SEO -> CRO), or perform comprehensive cross-functional audits. Use this tool when planning a full campaign, coordinating across content, channels, and analytics, or when unsure which specialist tool to use.

A comprehensive toolkit for accelerating digital product growth. It covers essential strategies including growth hacking, SEO/ASO optimization, building viral loops, email marketing funnels, CRM implementation, and analyzing the entire customer acquisition lifecycle using AARRR metrics. Ideal for product managers and marketers aiming for exponential business expansion.

This advanced GEO-first tool performs comprehensive audits designed for the modern AI search landscape (ChatGPT, Gemini, Google AI Overviews). It moves beyond traditional SEO, assessing citability scoring, E-E-A-T, technical foundations, structured data validation, and brand authority signals. It provides actionable, client-ready reports to ensure maximum visibility in AI-driven search traffic.

Maps out a complete topical authority structure by defining a pillar page, generating prioritized cluster articles (8-15), building a detailed internal link map, and performing a content gap analysis. This skill is essential for comprehensive SEO content strategy, ensuring all written content supports a core topic and identifies untapped AEO opportunities.

Provides a comprehensive audit of content quality, focusing on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, readability, and structural integrity. Use this tool when reviewing content for SEO optimization, assessing academic citation readiness, or ensuring adherence to modern search engine and AI best practices.

A comprehensive guide for product marketers on incorporating free, functional tools (calculators, generators, analyzers) into a robust marketing strategy. Learn how to identify genuine user pain points, maximize lead generation through effective gating, optimize for SEO, and scope an MVP that drives both traffic and conversions.

This masterclass framework provides a structured, end-to-end guide for scoping and planning new web projects, applications, or page designs. It systematically covers core concept definition, user experience (UX) mapping, visual design system establishment, selecting the technical architecture, and optimizing for SEO and performance. Ideal for the initial stages of development.

Use this skill to define and set up self-running, recurring marketing workflows (loops). Instead of one-off tasks, these loops operate on defined cadences (weekly, daily, on-trigger), acting as always-on systems for continuous monitoring and optimization. It orchestrates multiple marketing skills—like SEO scanning, ad fatigue checks, and churn detection—to maintain marketing momentum and efficiency.

Performs a deep, comprehensive audit of a brand's current digital marketing presence across all active channels, including paid search, social, email, SEO, and compliance. It inventories what is currently live, identifies performance gaps, flags budget leaks, and provides a clean, actionable baseline document required before any major marketing planning or strategy refresh. Ideal for agency onboarding or post-acquisition audits.

This tool delivers a comprehensive competitive intelligence report, covering content strategy, SEO performance, paid advertising, social media presence, AI visibility, and pricing models. It identifies competitor strengths, weaknesses, and market gaps, providing actionable recommendations to establish a decisive competitive advantage.

This comprehensive tool establishes ongoing competitive intelligence by tracking defined competitors across multiple dimensions. Users can monitor pricing updates, content changes, SEO rankings, ad campaigns, and social mentions. By defining specific scan frequencies and alert thresholds, it captures a baseline state and alerts on meaningful shifts, providing continuous market insights for strategic decision-making.