Skill UI

This comprehensive skill guides the entire product marketing lifecycle, from defining Ideal Customer Profiles (ICP) and developing core positioning statements (e.g., Dunford's method) to executing Go-To-Market (GTM) strategies and product launch plans. It also covers competitive intelligence, building detailed battlecards, and improving sales enablement through win/loss analysis, ensuring successful market entry and adoption across international markets.

A strategic framework detailing how to successfully market and sell disruptive technology products. This guide explains the critical gap (the 'chasm') between early adopters and the mainstream market (early majority). It provides actionable steps—such as identifying a beachhead market, developing a whole product, and refining positioning—to ensure successful product adoption and commercial success.

Helps plan lead magnets that capture emails, educate buyers, and guide qualified leads toward adoption with format guidelines, staging advice, and gating tactics.

A comprehensive guide for founders and product managers on developing robust pricing strategies for technical SaaS products. Learn when to use usage-based, seat-based, or outcome-based models. It also provides frameworks for calculating value ratios, assessing alternative costs, and setting optimal freemium thresholds to maximize revenue and adoption.

Framework for launching new products from idea to first loyal customers, covering direct outreach, launch diagnostics, and short experiment cycles to break through early adoption hurdles.

Framework for building and scaling developer-led adoption via ecosystem programs, student pipelines, documentation tiers, community support, and partner tiering to guide platform go-to-market decisions.

A four-phase onboarding framework that guides enterprise customers from contract execution through go-live to sustained adoption, highlighting early owner validation, adoption cliff prevention, and pre-onboarding readiness to keep large deals moving and prevent churn.

Framework for building and scaling partner ecosystems that drive revenue and platform adoption through real economic commitments, strategic go-to-market motions, and discovery-first control decisions across curated or open networks.

A comprehensive guide for optimizing business growth motions. This framework helps founders determine the optimal Go-To-Market (GTM) strategy—whether Product-Led Growth (PLG) or sales-led—and build systematic, measurable growth engines. It covers advanced topics like mapping the growth equation, analyzing channel economics (CAC/LTV), and optimizing time to first value to ensure scalable adoption.