Skill UI

This comprehensive playbook guides Series A+ B2B SaaS companies on international scaling. It covers the full demand generation lifecycle, from TOFU awareness campaigns using SEO and paid social (LinkedIn, Google, Meta), to MOFU lead nurturing, and BOFU pipeline conversion. It details core KPIs (CAC, MQL/SQL), multi-channel optimization, technical SEO best practices, and strategic partnership building for sustained growth.

Generate a customer journey map covering awareness through loyalty, capturing actions, touchpoints, emotions, KPIs, goals, and team owners to surface pain points, align functions, and guide measurable experience improvements.

This skill generates a comprehensive customer journey map, detailing the entire customer experience from initial awareness through to advocacy. It identifies key stages, customer actions, emotional highs and lows, critical pain points, and actionable opportunities for product improvement or service enhancement. Ideal for UX research, product discovery, and cross-functional alignment.

This skill details the process of building and maintaining a comprehensive anti-phishing training program. It covers establishing baseline susceptibility assessments, deploying regular, progressive simulations, and providing interactive, role-based learning modules (using platforms like KnowBe4 or Proofpoint). The focus is on measuring and improving the human layer of defense against social engineering and sophisticated phishing attempts, thereby fostering a continuous security culture.