Skill UI

Guides teams through assessing business goals, designing measurement plans, and implementing GA4/GTM tracking so marketing and product decisions rely on validated events, UTM strategies, and clean conversions.

Guides teams through assessing business goals, designing measurement plans, and implementing GA4/GTM tracking so marketing and product decisions rely on validated events, UTM strategies, and clean conversions.

Provides a comprehensive framework for designing and implementing multi-touch attribution models across the entire marketing funnel. This guide helps assess data maturity, define credit distribution rules, set lookback windows, and tailor platform-specific configurations (GA4, HubSpot, CRM) to accurately measure true channel contribution and optimize marketing spend.

This skill generates a comprehensive, live snapshot of your marketing performance by pulling data from all connected analytics platforms (e.g., Google Analytics, Meta, LinkedIn). It compares current KPIs against defined brand targets, historical benchmarks, and industry averages. Use this for daily health checks, trend monitoring, and identifying immediate actionable insights across all channels.