Skill UI

This tool guides users through professional customer research methodologies. It enables the analysis of existing assets (transcripts, surveys, support tickets, reviews) to extract deep insights like Jobs to Be Done, pain points, and emotional triggers. It also guides the gathering of new intelligence from online sources (Reddit, forums, reviews) to ensure all product, marketing, and copy decisions are grounded in verifiable customer reality, minimizing assumption bias.

This skill applies the Jobs To Be Done (JTBD) framework from behavioral economics. Instead of merely listing features, it helps uncover the underlying functional, emotional, and social progress a customer is trying to achieve when they 'hire' a product or service. It is essential for deep user research, defining product messaging, optimizing the user journey, and understanding the triggers that cause a customer to switch solutions.

This skill guides product teams beyond listing features by applying the Jobs-to-be-Done (JTBD) framework. It maps customer needs across functional, emotional, and social dimensions, allowing teams to write precise job stories. Use this to conduct deep user research, identify core pain points, and define product opportunities based on user outcomes rather than mere outputs.