Skill UI

This skill helps users quickly create and build professional websites or landing pages for their businesses. By collecting essential details like the business name and description, it generates a ready-to-use signup link for hosting the new site on the B12 platform. It is ideal for entrepreneurs needing a fast and professional online presence.

A scientific, customer-centric framework for systematically improving conversion rates on websites and landing pages. This methodology guides users through funnel mapping, identifying core visitor objections, and conducting evidence-based A/B testing. It is essential for auditing underperforming funnels, optimizing checkout flows, and transforming general marketing hypotheses into measurable, statistically significant improvements.

A comprehensive system for creating high-conversion quiz and assessment funnels. This skill guides users through a 4-step process, from crafting irresistible landing pages (concept hooks) to designing structured questionnaires and automating follow-up sequences. It is specifically designed to generate qualified leads by tapping into prospects' dormant desires, achieving 30-50% conversion rates.

This guide implements the StoryBrand framework to clarify and strengthen brand messaging. It teaches users to position the customer as the hero, the brand as the guide, and the brand's function as the guide helping the hero win. It is essential for structuring compelling narrative copy for landing pages, marketing collateral, and elevator pitches.

This skill functions as a Narrative Psychologist, mapping and engineering the full emotional journey a customer must take across any content format (e.g., landing pages, email sequences, sales decks). It systematically designs the emotional progression—from the initial state (e.g., skepticism or anxiety) through controlled tension, relief, and anticipation—to the precise emotional state required for a desired action, ensuring the narrative flow is believable and persuasive.

This skill guides users through comprehensive Conversion Rate Optimization (CRO) analysis for any marketing page, including homepages, landing pages, and product pages. It analyzes critical elements such as value proposition clarity, headline effectiveness, CTA placement, trust signals, and friction points, providing actionable recommendations for immediate quick wins and high-impact structural changes to boost conversions.

This guide provides expert strategies for developing high-ranking competitor comparison and alternative landing pages. It covers various formats (e.g., [Product] vs [Competitor], [Competitor] alternative) to capture competitive search intent, boost SEO traffic, and enable sales teams. The focus is on building trust through honest, deep, and modular content that helps evaluators make clear decisions.

This skill acts as a specialized Conversion Rate Optimization (CRO) expert. It analyzes various marketing assets—including landing pages, homepages, and pricing pages—to identify friction points, improve value proposition clarity, and boost conversion rates. It provides actionable recommendations, quick wins, high-impact changes, and A/B testing hypotheses based on established CRO best practices.