Skill UI

This guide implements the StoryBrand framework to clarify and strengthen brand messaging. It teaches users to position the customer as the hero, the brand as the guide, and the brand's function as the guide helping the hero win. It is essential for structuring compelling narrative copy for landing pages, marketing collateral, and elevator pitches.

This tool provides comprehensive services for handling Schema.org structured data. It detects existing markup (JSON-LD, Microdata, RDFa), rigorously validates it against Google's rich result guidelines, and generates optimized, ready-to-use JSON-LD snippets. Essential for improving SEO, enhancing rich results, and assisting AI understanding of webpage content.

This skill functions as a Narrative Psychologist, mapping and engineering the full emotional journey a customer must take across any content format (e.g., landing pages, email sequences, sales decks). It systematically designs the emotional progression—from the initial state (e.g., skepticism or anxiety) through controlled tension, relief, and anticipation—to the precise emotional state required for a desired action, ensuring the narrative flow is believable and persuasive.

Maps out a complete topical authority structure by defining a pillar page, generating prioritized cluster articles (8-15), building a detailed internal link map, and performing a content gap analysis. This skill is essential for comprehensive SEO content strategy, ensuring all written content supports a core topic and identifies untapped AEO opportunities.

This skill helps refine vague, raw ideas into sharp, actionable concepts. It guides users through structured divergent thinking (expanding options, generating variations) and convergent thinking (stress-testing assumptions, clustering directions). The process culminates in a detailed one-pager including Problem Statements, MVP Scope, and key assumptions to validate, ensuring focus and clarity before development.

A comprehensive tool for planning and auditing programmatic SEO pages generated at scale from structured data sources (CSV, JSON, APIs). It guides best practices for designing templates, defining scalable URL systems, establishing internal linking strategies (Hub/Spoke), and implementing robust quality gates. Use this when ensuring content uniqueness, preventing thin content penalties, and mitigating risks associated with large-scale, data-driven content generation.

This skill generates a comprehensive, one-page product specification document (PRD) or feature brief. It structures critical information—including problem statements, success metrics, user stories, and scope—into a professional, actionable markdown/HTML format. Ideal for formalizing product ideas and kickstarting development planning when presented with terms like 'PRD' or 'spec'.

A powerful skill for performing full-site crawling, deep scraping, and site mapping using the Firecrawl MCP. It is designed for comprehensive technical SEO audits, allowing users to discover site structure, extract content from JavaScript-rendered pages (SPAs), detect broken links, and search specific topics across large websites. Ideal for content inventory, sitemap analysis, and technical SEO optimization.

This skill guides users through comprehensive Conversion Rate Optimization (CRO) analysis for any marketing page, including homepages, landing pages, and product pages. It analyzes critical elements such as value proposition clarity, headline effectiveness, CTA placement, trust signals, and friction points, providing actionable recommendations for immediate quick wins and high-impact structural changes to boost conversions.

This skill transforms raw strategic questions or office-hours outputs into a standardized, one-page strategy brief. It is the critical first step in the decision pipeline, forcing the definition of the core question, generating multiple viable options, explicitly listing assumptions and constraints, and setting measurable success and failure (kill) criteria for structured boardroom deliberation.

This skill acts as a specialized Conversion Rate Optimization (CRO) expert. It analyzes various marketing assets—including landing pages, homepages, and pricing pages—to identify friction points, improve value proposition clarity, and boost conversion rates. It provides actionable recommendations, quick wins, high-impact changes, and A/B testing hypotheses based on established CRO best practices.

This skill creates an actionable, one-page competitive battlecard designed for sales representatives. Use it when facing a specific competitor to build positioning statements, list key differentiators with proof points, anticipate common objections, and define strategic 'landmines' to use in live calls. It ensures your sales team is prepared for real-world competitive scenarios.