Skill UI

This skill guides the definition of a defensible and decision-relevant competitor set. It is the foundational step before any benchmarking, helping users identify, categorize, and scope competitors (Direct, Adjacent, Aspirational) based on criteria like size, niche, market reach, and positioning. It ensures that strategic analysis focuses only on the most relevant rivals.

Provides a comprehensive framework for designing and implementing multi-touch attribution models across the entire marketing funnel. This guide helps assess data maturity, define credit distribution rules, set lookback windows, and tailor platform-specific configurations (GA4, HubSpot, CRM) to accurately measure true channel contribution and optimize marketing spend.

This utility switches the active operational credential profile to manage different brands within a multi-client agency environment. It performs mandatory, deep validation of API keys, OAuth tokens, and environment variables before switching, ensuring that all subsequent platform operations (e.g., ad spending, reporting) are correctly routed to the target brand's account. It is crucial for preventing cross-client data leakage and maintaining audit integrity.

This tool facilitates bi-directional synchronization of marketing data (contacts, deals, campaigns) between connected CRM platforms, including Salesforce, HubSpot, Zoho, and Pipedrive. It ensures a single source of truth for sales and marketing by handling automatic field mapping, data deduplication, compliance validation (e.g., GDPR), and advanced conflict resolution. Designed for complex, enterprise-grade data governance, this method replaces manual CSV imports for reliable, governed data transfers.

This skill provides comprehensive guidance on adapting marketing strategies for modern, rapidly evolving digital channels. It covers deep dives into optimizing content for voice search (Alexa, Google), building social commerce flows (TikTok, Instagram), designing conversational AI funnels (WhatsApp), and developing strategies for new platforms like podcasts and visual search. Use this skill when evaluating new market entry points or adapting to major shifts in consumer behavior.

The Marketing Weather Report provides a consolidated, single-page assessment of all external signals affecting marketing effectiveness (economic, cultural, industry, platform, regulatory). It scores current conditions (Green/Yellow/Red) and provides actionable go/no-go signals for timing campaigns, adjusting budgets, or making strategic decisions across different time horizons (week, month, quarter).

This skill provides comprehensive support for designing, mapping, and optimizing end-to-end marketing automation workflows. It is essential for building sophisticated lead scoring models, multi-stage nurture sequences, time-based drip campaigns, and setting up complex behavioral triggers across the entire customer lifecycle. Use it for platform strategy, cross-channel orchestration, and advanced attribution modeling.

This comprehensive tool provides a deep audit of your entire marketing technology stack. It analyzes existing tools for functional gaps, redundancies, integration weaknesses, and cost inefficiencies. Use it when evaluating platform consolidation, planning digital transformation, or needing to optimize spend to maximize ROI and business growth.

This skill generates a comprehensive, live snapshot of your marketing performance by pulling data from all connected analytics platforms (e.g., Google Analytics, Meta, LinkedIn). It compares current KPIs against defined brand targets, historical benchmarks, and industry averages. Use this for daily health checks, trend monitoring, and identifying immediate actionable insights across all channels.

A comprehensive tool for publishing fully optimized blog content to major CMS platforms like WordPress or Webflow. It enforces multiple quality gates, including SEO optimization, brand voice alignment, content scoring, and compliance checks, ensuring drafts are ready for live deployment with scheduling and metadata.

A comprehensive preflight guide for authors submitting academic manuscripts to journals via platforms like Sage Track. This checklist ensures compliance with mandatory journal requirements, including word count targets, abstract structure, anonymous masking techniques, SAGE Harvard referencing, and critical ethical/data availability statements. Use this before any final upload.

Methodology for configuring legal matter collaboration platforms: site architecture, workflow identification, dashboard design, data quality governance and user adoption for SharePoint, Teams and equivalent platforms.