Skill UI

Guides teams through Amazon's Working Backwards press release process to define customer value, align stakeholders on a new product or feature, and surface gaps before building.

A comprehensive guide for planning successful go-to-market strategies for SaaS products and features. It outlines the ORB framework (Owned, Rented, Borrowed channels) and a five-phase approach, ensuring every product release builds continuous momentum, captures attention, and converts interest into stable user growth. Essential for product managers and marketing teams.

This skill generates a comprehensive, cross-functional Go-to-Market (GTM) plan for any product launch, feature release, or new market entry. It helps align Product, Marketing, Sales, and Support teams by defining launch tiers (Major, Feature, Incremental), core messaging, operational activities, success metrics, and risk mitigation strategies. Ideal for pre-launch strategy, ensuring cross-departmental coordination, and defining measurable success criteria.

This comprehensive skill assesses pre-launch readiness across all organizational functions, including Product, Marketing, Support, Sales, and Data. It systematically checks feature completeness, performance benchmarks, operational readiness, and communication assets. The output provides a clear Go/Conditional Go/No-Go recommendation, a prioritized blockers list with owners, a detailed risk register, and a rationale, ensuring a robust and controlled product release.

This skill generates highly structured, professional press releases optimized for journalists. Use it whenever you need to announce major news, product launches, or company developments. It ensures the content follows journalistic standards (inverted pyramid, active voice), avoiding promotional hype to guarantee readability and maximum impact for media outlets.

This comprehensive template provides a structured framework for creating Product Requirements Documents (PRDs). It guides product managers and teams through defining the core problem, setting measurable success metrics (KPIs), defining feature scope, detailing user stories, integrating design notes, and planning the release rollout, ensuring all phases of product development are fully documented.

A comprehensive framework for planning and executing multi-channel product launch campaigns. This skill guides users through audience research, positioning definition, content strategy (landing pages, emails, social, video), and rigorous review gates to ensure every asset drives conversion and maintains brand consistency across all platforms. Ideal for orchestrating major product releases.