Skill UI

A simulated board of legendary marketing advisors (Seth Godin, David Ogilvy, Alex Hormozi, etc.). This tool analyzes a marketing problem by providing multiple, often conflicting, expert perspectives. Its value lies in surfacing trade-offs, identifying blind spots, and forcing the user to confront real strategic dilemmas before choosing a path for execution.

A comprehensive resource providing codified expertise for managing complex energy portfolios for large commercial and industrial (C&I) consumers. Covers electricity and gas procurement, tariff structure analysis (TOU, RTP), demand charge mitigation, PPA evaluation, and multi-site energy strategy development. Ideal for optimizing utility spending, understanding complex utility bills, and building resilient, sustainable energy supply chains.

Performs a deep, comprehensive audit of a brand's current digital marketing presence across all active channels, including paid search, social, email, SEO, and compliance. It inventories what is currently live, identifies performance gaps, flags budget leaks, and provides a clean, actionable baseline document required before any major marketing planning or strategy refresh. Ideal for agency onboarding or post-acquisition audits.

This tool delivers a comprehensive competitive intelligence report, covering content strategy, SEO performance, paid advertising, social media presence, AI visibility, and pricing models. It identifies competitor strengths, weaknesses, and market gaps, providing actionable recommendations to establish a decisive competitive advantage.

This tool creates a production-ready, comprehensive content brief for marketing materials. It integrates keyword strategy, detailed content outlines, brand voice guidelines, and advanced on-page SEO specifications, ensuring writers can execute the content without needing further context. Ideal for structured content planning across blogs, whitepapers, and landing pages.

This skill implements a continuous improvement feedback loop (Part 12). It aggregates signals from market shifts, customer feedback, competitive intelligence, and internal operations. The output provides structured recommendations to refine the brand's product offering, business strategy, and channel mix, ensuring marketing efforts remain relevant and adaptive. Used continuously, especially during Quarterly Business Reviews (QBRs).

This skill provides comprehensive guidance on adapting marketing strategies for modern, rapidly evolving digital channels. It covers deep dives into optimizing content for voice search (Alexa, Google), building social commerce flows (TikTok, Instagram), designing conversational AI funnels (WhatsApp), and developing strategies for new platforms like podcasts and visual search. Use this skill when evaluating new market entry points or adapting to major shifts in consumer behavior.

Run simulated focus groups by leveraging real CRM data to predict how diverse customer segments will react to new messaging, pricing structures, or product concepts. This powerful tool generates structured predictions, including sentiment analysis and key objections, providing directional feedback before committing to expensive live research or campaigns. It bridges the gap between intuition and data-driven strategy.

This skill provides comprehensive strategies for implementing sustainable business growth loops. It covers Product-Led Growth (PLG) optimization, designing viral loops, optimizing referral programs, and improving user retention mechanics. Use this when planning product launches, scaling user bases, or building complex acquisition funnels.

This skill provides comprehensive support for designing, mapping, and optimizing end-to-end marketing automation workflows. It is essential for building sophisticated lead scoring models, multi-stage nurture sequences, time-based drip campaigns, and setting up complex behavioral triggers across the entire customer lifecycle. Use it for platform strategy, cross-channel orchestration, and advanced attribution modeling.

A comprehensive guide for authors preparing manuscripts for top-tier academic journals, especially in finance (e.g., The Journal of Finance). It details how to anticipate potential objections from handling editors and expert referees, covering areas like identification credibility, robustness checks, and general interest framing. This tool helps optimize the paper's structure pre-submission to maximize acceptance chances.

This comprehensive tool assesses the suitability of a manuscript for the Strategic Management Journal (SMJ). It guides authors through critical self-checks, focusing on the necessity of a clear contribution to strategy theory, the required level of empirical rigor (e.g., handling endogeneity), and ensuring the core focus remains on firm-level strategic decisions and performance outcomes. Essential for pre-submission refinement.