Skill UI

This guide provides comprehensive methodological frameworks for designing research studies in the field of entrepreneurship. It helps users match specific entrepreneurial theories or questions (e.g., founder cognition, financing signals) to appropriate research designs, covering qualitative, quantitative, and mixed methods. Crucially, it details how to address endemic challenges unique to studying new ventures, such as selection bias, survivorship bias, and establishing proper temporal precedence.

A comprehensive guide for structuring marketing research designs, particularly for journals like the Journal of Marketing (JM). It teaches researchers how to select the most appropriate method (e.g., field experiment, survey, panel data, qualitative study) that directly addresses a substantive, managerially relevant claim. The focus is on achieving both internal validity (establishing causality) and external validity (realism in the market), ensuring the method serves the core business insight rather than being an end in itself.

This comprehensive guide helps authors select and apply the appropriate EQUATOR reporting guideline (e.g., CONSORT for RCTs, PRISMA for systematic reviews) for various study designs. It mandates the inclusion of detailed, reconciled flow diagrams and fully mapped checklists, ensuring manuscripts meet the rigorous methodological standards of top-tier academic journals by preventing selective reporting and verifying data consistency across all sections.

This guide assists researchers in determining whether a manuscript's topic, methodology, and theoretical contribution are appropriate for a specific theory-building management journal. It provides detailed criteria for evaluating conceptual relationships, suitable methods (SEM, experiment, case study), and appropriate re-routing suggestions for papers that are misaligned with the target journal's scope (e.g., pure math models, macro policy evaluation).