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Moore Positioning Statement

positioning-statement

deanpeters/Product-Manager-Skills

Guides product teams through Geoffrey Moore-style positioning statements to clarify target customer, underserved need, category, benefit, and differentiation before messaging or launch planning.

Mike Cohn Story Builder

deanpeters/Product-Manager-Skills

Guides teams through writing Mike Cohn‑style user stories with Gherkin acceptance criteria so product needs become actionable, testable development work with shared understanding.

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