Skill UI

Provides a comprehensive framework for designing and implementing multi-touch attribution models across the entire marketing funnel. This guide helps assess data maturity, define credit distribution rules, set lookback windows, and tailor platform-specific configurations (GA4, HubSpot, CRM) to accurately measure true channel contribution and optimize marketing spend.

This skill guides users through creating or updating a comprehensive brand profile. It supports new client onboarding, detailed business profiling (including industry, USP, and business model), and brand voice calibration. Whether performing a quick setup or a full deep dive, it ensures all subsequent marketing content and strategies are perfectly aligned with the brand's identity.

Performs a deep, comprehensive audit of a brand's current digital marketing presence across all active channels, including paid search, social, email, SEO, and compliance. It inventories what is currently live, identifies performance gaps, flags budget leaks, and provides a clean, actionable baseline document required before any major marketing planning or strategy refresh. Ideal for agency onboarding or post-acquisition audits.

This comprehensive tool generates professional, structured marketing agency proposals, pitch decks, and scopes of work. It guides the creation of all necessary components—including strategic analysis, service deliverables, KPI frameworks, pricing models, and terms & conditions—to help agencies formalize engagements, win new business, or expand existing partnerships.

This tool performs deep customer cohort analysis to understand retention patterns, lifetime value (LTV), and the long-term impact of various acquisition channels and initial behaviors. Users can segment customers by time, source, or revenue tier to identify high-value groups, optimize onboarding, and improve overall customer retention strategies. Ideal for SaaS, eCommerce, and B2B businesses tracking customer lifecycle.

This comprehensive tool runs content through six critical scoring dimensions: content quality, brand voice, hallucination risk, claim verification, output structure, and readability. It generates a composite score, flags specific issues with actionable fix suggestions, and ensures compliance against defined brand guidelines. Essential for pre-publication reviews, client sign-offs, and continuous quality tracking.

This skill guides the creation of C-suite level marketing dashboards. It translates complex operational data (like ad spend, channel performance) into clear, actionable business outcomes (revenue influence, market share). Ideal for CMO reports, board presentations, and strategic decision-making, ensuring senior leaders can make fast, informed choices without being overwhelmed by detail.

Run simulated focus groups by leveraging real CRM data to predict how diverse customer segments will react to new messaging, pricing structures, or product concepts. This powerful tool generates structured predictions, including sentiment analysis and key objections, providing directional feedback before committing to expensive live research or campaigns. It bridges the gap between intuition and data-driven strategy.

This skill guides the design, mapping, and optimization of entire marketing and sales funnels. It assists in visualizing complex customer journeys, performing detailed attribution modeling (e.g., last-click, linear), identifying drop-off points, and defining micro-conversion strategies across various business models (SaaS, e-commerce, etc.).

This skill provides comprehensive strategies for implementing sustainable business growth loops. It covers Product-Led Growth (PLG) optimization, designing viral loops, optimizing referral programs, and improving user retention mechanics. Use this when planning product launches, scaling user bases, or building complex acquisition funnels.

This tool allows users to define and import custom templates for various marketing deliverables, such as proposals, performance reports, content briefs, and campaign plans. By establishing a structured template, the system ensures that all generated outputs adhere to the brand's specific formatting rules, section requirements, and content formats, making the output consistent and professional across different campaigns.

Provides a comprehensive dashboard for monitoring all connected and available third-party connectors (MCP). Users can check the status of critical marketing tools like CRM, SEO, and advertising. This skill helps identify active capabilities, highlights recommended next connections, and guides setup processes to maximize skill usage.