Skill UI

A comprehensive guide for developing high-impact email marketing campaigns. Covers full lifecycle strategies, including welcome sequences, nurturing workflows, and promotional campaigns. Learn how to optimize deliverability, improve open and click rates, segment audiences, and build effective automation funnels using industry best practices and A/B testing techniques for maximum conversion.

This expert framework guides users through the systematic process of conducting rigorous A/B tests and growth experiments. It covers all stages: formulating strong hypotheses, selecting appropriate metrics (primary, secondary, guardrail), calculating necessary sample sizes, and choosing the best implementation method (client-side vs. server-side). Use this when planning to compare two versions or build a systematic growth experimentation program.

This skill acts as a specialized Conversion Rate Optimization (CRO) expert. It analyzes various marketing assets—including landing pages, homepages, and pricing pages—to identify friction points, improve value proposition clarity, and boost conversion rates. It provides actionable recommendations, quick wins, high-impact changes, and A/B testing hypotheses based on established CRO best practices.