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This framework guides the creation of a complete, highly actionable marketing plan distilled into a single 3x3 grid. It systematically structures the entire customer journey—from stranger (Targeting/Message/Media) to lead (Nurturing/Conversion) and finally to raving fan (Experience/LTV/Referrals). It ensures users build a cohesive marketing machine, moving beyond random, disconnected tactics and defining a clear path for growth.

This tool is designed to enhance lead intelligence by processing and analyzing prospect data. It helps users gain deep insights into potential customers, improving targeting accuracy, optimizing sales pipelines, and refining marketing strategies for business growth.

This expert guide provides comprehensive strategies for community-led growth. It helps users design, launch, and scale online communities on platforms like Discord, Slack, or forums. Use this resource when aiming to build deep brand loyalty, transform customers into brand advocates, structure a cohesive community strategy, or significantly boost user engagement and retention post-signup. It covers everything from defining community identity to implementing ambassador programs.

This expert framework guides users through the systematic process of conducting rigorous A/B tests and growth experiments. It covers all stages: formulating strong hypotheses, selecting appropriate metrics (primary, secondary, guardrail), calculating necessary sample sizes, and choosing the best implementation method (client-side vs. server-side). Use this when planning to compare two versions or build a systematic growth experimentation program.

A comprehensive guide for planning successful go-to-market strategies for SaaS products and features. It outlines the ORB framework (Owned, Rented, Borrowed channels) and a five-phase approach, ensuring every product release builds continuous momentum, captures attention, and converts interest into stable user growth. Essential for product managers and marketing teams.

This skill helps users deeply understand the root causes of developer attrition, moving beyond basic pricing models. It addresses six key types of churn—including DX issues, integration failures, and market shifts—and provides a framework for calculating a developer health score to identify at-risk users proactively. Ideal for product managers and marketing teams focused on growth and retention.

This skill provides a comprehensive framework for identifying, nurturing, and converting highly engaged users into active developer advocates, champions, and community contributors. It covers behavioral signals, mapping users onto the engagement spectrum, and designing effective ambassador or champion programs that offer genuine value, ensuring sustainable community growth and product evangelism.

This tool is designed to enhance lead intelligence by processing and analyzing prospect data. It helps users gain deep insights into potential customers, improving targeting accuracy, optimizing sales pipelines, and refining marketing strategies for business growth.