mksc-data-analysis
brycewang-stanford/Awesome-Journal-Skills
This guide outlines the rigorous process for estimating, validating, and interpreting structural models in Marketing Science manuscripts. It covers advanced econometric techniques (GMM, MLE, Bayesian), demonstrating empirical identification, assessing model fit (in-sample/out-of-sample), and computing robust counterfactuals. It ensures the final results are statistically sound, economically plausible, and prepared for replication.