jmr-data-analysis
brycewang-stanford/Awesome-Journal-Skills
A comprehensive guide for researchers conducting advanced data analysis and reporting for top marketing journals. It details selecting the appropriate econometric estimator (e.g., ANOVA, DiD, IV, mediation models) based on the study design (experimental, observational, panel). It emphasizes meeting rigorous journal mandates, including exact p-values, standard errors, and effect sizes, and linking statistical findings to practical managerial claims.