Skill UI

This tool maps the 'dark funnel,' identifying brand awareness and consideration signals from untracked sources like Reddit, AI chatbots, and word-of-mouth. It aggregates diverse data—including branded search trends, community mentions, and podcast data—to provide a comprehensive view of the true buyer journey, allowing marketers to measure influence beyond traditional analytics platforms.

This guide outlines strict guidelines for formatting tables and figures required for submission to the Journal of Marketing Research (JMR). It details managing the crucial 50-page manuscript limit versus the Web Appendix, ensuring all statistics adhere to AMA style (e.g., reporting exact p-values, standard errors, and effect sizes). It is designed for authors who need to transform raw results into publication-ready, self-contained, and compliant academic exhibits.

This skill is a comprehensive guide for authors to evaluate the suitability of their marketing manuscript for top-tier journals like the Journal of the Academy of Marketing Science (JAMS). It assesses the theoretical grounding, empirical rigor (e.g., SEM, econometrics), market fit, and adherence to academic publishing standards, providing actionable feedback on improving scope and structure before submission.