Skill UI

A comprehensive tool for generating, iterating, and scaling high-performing ad copy across major paid advertising platforms (Meta, Google, LinkedIn, etc.). Use this skill when you need to develop ad headlines, body copy, or creative variations, optimizing content based on funnel stage (Awareness, Consideration, Decision) and existing performance data to maximize conversion rates and pass platform reviews.

Guides teams through auditing AI visibility, restructuring content into extractable answers, and monitoring citations so that ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and Copilot cite your pages instead of only ranking them.

This skill guides the creation, refinement, and iteration of highly personalized B2B cold outreach email sequences. It ensures that all communications sound genuinely human and thoughtful, avoiding the tone of a 'sales machine.' Users can utilize it to write initial first-touch emails, build multi-stage follow-up campaigns, or analyze performance data (open/reply rates) to improve underperforming sequences. Ideal for sales development representatives (SDRs) and marketing professionals focusing on unsolicited prospect engagement.

This skill transforms generic, robotic, or overly structured AI-generated content into writing that sounds genuinely human. It operates in three modes: detecting AI patterns (Mode 1), fixing rhythm and generic language (Mode 2), and injecting a specific brand voice (Mode 3). Ideal for marketing and communications teams needing authentic, high-personality copy.

This tool guides users through developing a comprehensive content strategy designed to drive organic traffic, build topical authority, and generate qualified leads. It helps define core content pillars, map out topic clusters, and identify high-potential topics by analyzing business goals, customer pain points, and competitive gaps. It ensures content creation is searchable, shareable, and directly aligned with product marketing objectives.

This expert skill guides you through the entire process of creating, optimizing, and structuring automated email flows, including welcome, nurture, and re-engagement sequences. It ensures every email has a clear purpose, defined metrics, and a structured CTA, allowing you to move users efficiently through the entire customer lifecycle and maximize conversion rates.

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.

This skill establishes a centralized, canonical 'Source of Truth' for all foundational brand, product, and market information. It captures critical elements like target audience personas, brand voice guidelines, competitive landscapes, and core value propositions. By maintaining this single context document, all subsequent marketing tasks (copywriting, SEO, content strategy) can ensure absolute consistency and accuracy, eliminating the need for users to repeat foundational details.

This index serves as the central directory and router for a comprehensive marketing skills library. It catalogs 44 specialist skills across 8 functional pods, including Content, SEO, CRO, and Growth. Instead of executing tasks, it guides users to the specific skill module needed for their marketing challenge, ensuring a structured approach to campaigns and content creation.

This guide provides expert knowledge on Conversion Rate Optimization (CRO) for new user onboarding. It covers defining the 'aha moment,' structuring the optimal first-run experience, designing checklists, implementing multi-channel strategies (email/in-app), and analyzing key metrics to maximize time-to-value and user retention.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Guides CRO experts through diagnosing signup friction, evaluating form fields and steps, and recommending quick wins, high-impact changes, and experiments to lift completion rates across trials, freemium, paid, and waitlist flows.