Skill UI

A comprehensive guide to Generative Engine Optimization (GEO), shifting content strategy from traditional SEO (Google ranking) to maximizing citation rates within AI search platforms like ChatGPT, Claude, and Perplexity. Learn how to structure content, build authority, and incorporate schema to be the preferred source for large language models.

Builds AI-powered paid media creative across Meta, Google, TikTok, YouTube, and LinkedIn by combining native platform tools and generative models to automate asset creation, fatigue management, and performance testing while driving ROAS.

This skill provides comprehensive guidance on performance measurement, advanced attribution modeling, and marketing ROI analysis. Use it when setting up detailed tracking systems, analyzing campaign channel performance, building multi-touch attribution models (like Data-Driven or Linear), or generating strategic marketing reports covering KPIs like CAC and LTV.

A comprehensive framework for developing, defining, and maintaining a brand's core identity, voice, and market positioning. This skill guides users through foundational elements like Purpose, Vision, and Mission, provides structured positioning statement templates, and outlines brand architecture models (e.g., Branded House, House of Brands). It is essential for creating robust brand guidelines and ensuring consistent brand experience across all channels and touchpoints.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.

This skill optimizes articles for Answer Engine Optimization (AEO), ensuring content is structured for maximum extractability by AI models like ChatGPT and Perplexity. It rewrites vague headings into direct questions, inserts self-contained 50-80 word answer capsules, audits and trims long paragraphs, and highlights trust signals, making your content highly readable and citable by AI search engines.

A comprehensive tool for deep marketing performance analysis. This skill guides users in defining robust KPI frameworks, building attribution models, investigating traffic anomalies, and developing advanced measurement strategies. It is essential for modern digital marketing, including handling AI-generated traffic, dark social attribution, and cookieless privacy environments.

This advanced tool provides comprehensive multi-touch attribution analysis, moving beyond simplistic last-click reporting. It compares multiple models (First-Touch, Last-Touch, Linear, Time-Decay, etc.) to accurately allocate revenue and credit across the entire customer journey. Use it to identify which channels drive brand awareness, nurture consideration, and close conversions, enabling strategic budget reallocation decisions.

A comprehensive skill designed to orchestrate the entire marketing campaign lifecycle. This module guides the user through every stage: initial campaign planning, defining objectives, allocating budgets (using models like 70/20/10), optimizing channel mix, developing detailed media plans, setting up UTM tracking, coordinating cross-channel messaging, and performing detailed post-campaign performance analysis (post-mortem). Ideal for structured marketing strategy execution.

This comprehensive tool analyzes the entire customer conversion funnel to pinpoint drop-off points, identify bottlenecks, and determine the root causes of underperformance (e.g., messaging, UX, targeting). It benchmarks current rates against industry averages, models improvement scenarios with projected revenue impact, and provides statistically validated, prioritized action plans to maximize overall conversion rate.

This tool identifies, models, and optimizes compounding growth loops (e.g., viral, content, data, paid) within a business. By analyzing key metrics, calculating amplification factors, and determining cycle times, it pinpoints growth bottlenecks and proposes actionable strategies, ensuring sustainable and scalable business expansion.

A comprehensive tool for creating and updating highly specific audience segments across multiple platforms (CRM, Email, Ad Networks). Users can define segments using advanced criteria, including RFM modeling, behavioral data (page views, purchases), demographic details, and engagement status. This ensures campaigns are targeted precisely, supports cross-platform synchronization, and maintains clear documentation for reproducibility.