Skill UI

Plan and audit programmatic SEO pages generated at scale from data sources. Covers template engines, URL patterns, internal linking, thin content safeguards, and index bloat prevention. Use for data-driven pages, dynamic pages, or template pages.

A specialized skill for generating production-ready, SEO-optimized visual assets. It handles various use cases including OG social cards, blog hero images, product visuals, and infographics. The system ensures outputs adhere to best practices like specific aspect ratios, schema markup, and file naming conventions, making content publishable and discoverable by search engines.

A specialized social psychology skill that strategizes the placement and framing of social proof. It acts as an expert, analyzing the target audience's psychographics, identifying core trust gaps (e.g., authority, similarity, legitimacy), and structuring persuasive elements like testimonials, case studies, and logos. Use this when existing proof is weak, misplaced, or needs optimization to maximize conversion impact ethically.

A template designed for creating educational and marketing explainer animations with a strong retro, 8-bit pixel aesthetic. Utilizing pure CSS keyframes for seamless looping, the design features a central pixel mascot, kinetic text displays, and a dynamic timeline ribbon. Perfect for conveying information in a nostalgic style without relying on JavaScript.

Perform comprehensive, granular SEO audits on a single URL. This tool examines title tags, meta descriptions, content depth, E-E-A-T signals, technical health (Core Web Vitals, canonical tags), and AI search readiness. Ideal for landing page optimization, content auditing, and ensuring compliance with the latest Google guidelines.

Use this skill when you observe a consumer behavior effect but lack a deep psychological explanation. It guides the construction of a robust causal chain (antecedent → mediator → outcome) by explicitly naming the core psychological process (mediator), deriving theoretical moderators, and pre-empting rival hypotheses, adhering to high academic standards in consumer psychology.

This framework guides authors on structuring the contribution section of academic papers, particularly for top-tier journals like JIM. It ensures that theoretical advances are demonstrably driven by the international dimension, and managerial implications translate into actionable, cross-border decision rules, moving beyond generic recommendations.

This guide helps authors structure and explicitly articulate the dual mandate of marketing research: its substantive academic advance and its practical, actionable managerial or policy relevance. It moves beyond merely proving incremental findings, teaching how to frame the 'so what' for both scholars and industry practitioners.

This comprehensive router guides authors through the entire manuscript lifecycle for submission to the Journal of Marketing (JM). It is not a replacement for specialized skills but provides a structured path, helping users determine the next necessary step—from initial topic selection and theory development to data analysis, contribution framing, and rebuttal drafting. It emphasizes ensuring the research has substantive, real-world managerial or societal relevance.

This skill helps design marketing messages using loss aversion psychology. It compares gain and loss framing to emphasize credible costs of inaction without fear-mongering. Use it for copy, UX, email, or pricing to create urgency based on audience risk tolerance and trust levels. It ensures ethical persuasion by avoiding fake threats and maintaining user autonomy.

This skill structures sales pitches, decks, and presentations using psychological sequencing to build desire before introducing solutions. It helps align audience beliefs and clear decision-making by establishing context, creating tension, and framing the offer as a natural resolution. Ideal for sales, investor, or product pitches requiring stronger belief progression and reduced resistance.

This skill applies behavioral economics and price perception psychology to design pricing presentations, anchors, and tiers. It helps clarify value and fairness without misleading comparisons. Use it when structuring offers, testing conversion impacts, or framing prices for specific audience sensitivities. It ensures ethical pricing strategies that protect quality signals while optimizing willingness to pay.