Skill UI

Provides expert guidance on creating, optimizing, and scaling paid advertising campaigns across major platforms like Google Ads, Meta, and LinkedIn. It covers audience targeting, campaign structure, ad copy frameworks (PAS, BAB), creative best practices, and key performance metrics (CPA, ROAS) to ensure efficient customer acquisition and maximize ROI.

This guide provides expert strategies for optimizing popups, modals, overlays, and banners to maximize conversion rates without irritating users. It covers various trigger methods like exit intent, scroll depth, and click actions, along with best practices for design, copy, and targeting specific goals such as lead capture or promoting discounts.

This skill acts as an expert content strategist for Xiaohongshu, China's top lifestyle and shopping platform. It generates full, platform-native content packages designed to maximize save rates, optimize for search SEO, and boost CTR. It covers structural planning, visual briefs, compelling titles, and detailed engagement plans for the unique Chinese digital market.

This guide provides expert strategies for planning, building, and optimizing SMS/MMS marketing campaigns for DTC, SaaS, and mobile apps. It covers high-impact use cases like abandoned cart recovery, welcome flows, and post-purchase upsells, while detailing strict adherence to global compliance standards (TCPA, GDPR, A2P 10DLC) to maximize engagement and drive measurable revenue.