Skill UI

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.

Design comprehensive customer journeys using state machine logic. This tool maps out every touchpoint, defines transitions based on customer behavior, incorporates branching logic for personalization, and simulates expected outcomes across multiple communication channels (email, SMS, social, etc.) before implementation. Ideal for optimizing acquisition, retention, and advocacy strategies.