Skill UI

Guides teams through engineering-as-marketing plans for free tools that generate leads, uplift SEO, and boost brand awareness, covering assessment, ideation, MVP scope, lead capture, SEO, build-vs-buy, and evaluation.

Guides experts through auditing and experimenting on non-registration forms to boost completion rates, covering assessment, design, copy, layout, and hypothesis testing for lead, contact, demo, survey, or checkout flows.

This tool proactively assesses customer churn risk by analyzing multi-dimensional behavioral signals—such as declining email engagement, purchase frequency drops, and usage pattern changes—across defined segments. It scores segments into defined risk tiers (Low to Critical) and automatically generates detailed, actionable intervention playbooks. These playbooks include specific actions, recommended channels, timing, and messaging strategies to intervene *before* the customer churns, optimizing retention efforts and calculating the total LTV at risk.

A comprehensive tool for managing PR crises and reputational threats. It provides rapid crisis assessment, classifies severity levels, identifies key stakeholders, and generates a structured response plan. The output includes tailored messaging for customers, media, and employees, a detailed communication timeline, channel deployment strategy, and a full recovery roadmap to rebuild trust.

This skill is a comprehensive guide for authors to evaluate the suitability of their marketing manuscript for top-tier journals like the Journal of the Academy of Marketing Science (JAMS). It assesses the theoretical grounding, empirical rigor (e.g., SEM, econometrics), market fit, and adherence to academic publishing standards, providing actionable feedback on improving scope and structure before submission.

This skill guides researchers through a rigorous two-part assessment process: first, confirming the substantive importance of a marketing phenomenon; and second, verifying that the question is modelable using formal analytical or structural econometric techniques. It helps determine the ideal target journal (e.g., Marketing Science, JCR, JMR) by evaluating the core contribution and required methodology, ensuring the research aligns with specific academic standards and counterfactual requirements.

Evaluate content quality and E-E-A-T signals for AI citability. Assess experience, expertise, authoritativeness, trustworthiness, and content structure to optimize for AI search platforms.