Skill UI

A comprehensive guide for running sophisticated influencer, creator, or ambassador programs across B2C and B2B channels. Learn how to select the right niche partner, structure fair deals (paid, affiliate, gifted), ensure FTC compliance, and measure true ROI. This skill covers everything from vetting authenticity to scaling UGC programs.

Identifies high-leverage backlink prospects by analyzing domains that link to multiple competitors but not the brand. It ranks these prospects using an opinionated priority score combining authority (DR), link overlap, and topical relevance. This tool is essential for planning targeted link-building campaigns, qualifying digital PR leads, or conducting deep quarterly competitive gap audits.

This skill provides comprehensive guidance for developing and executing digital PR strategies. It covers end-to-end processes, including crafting optimized press releases, managing journalist outreach, establishing thought leadership, and building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to maximize media coverage and brand credibility. Ideal for media relations and strategic communications planning.

This comprehensive skill guides the end-to-end planning of influencer and creator partnerships. Use it for discovering authentic creators, building detailed campaign briefs, ensuring FTC compliance, measuring performance (ROAS, EMV), and managing user-generated content (UGC) strategies across multiple platforms. It covers everything from vetting creators to handling international compliance.

Builds a comprehensive content cluster plan using seed keywords. It generates pillar+spokes architecture, intent grouping, and an internal-link map, providing a structured, prioritized content brief ready for execution. Ideal for establishing topical authority, auditing for cannibalization, or scaling programmatic SEO.

A comprehensive skill for building and executing a robust local SEO strategy. This module guides optimization efforts for Google Business Profile (GBP), ensuring NAP consistency across local citations, improving ranking in the Google Local Pack, and managing multi-location search visibility. It covers schema markup, local link building, and proactive review management to boost local search authority and proximity rankings.

This framework guides authors on structuring the contribution section of academic papers, particularly for top-tier journals like JIM. It ensures that theoretical advances are demonstrably driven by the international dimension, and managerial implications translate into actionable, cross-border decision rules, moving beyond generic recommendations.

This guide provides a sophisticated methodology for authors to strategically position their academic research within the field of international marketing. It teaches how to identify the core scholarly conversation, pinpoint specific knowledge gaps (vacancies), and structure the manuscript to ensure the contribution is novel, necessary, and impactful to the domain.

This guide helps authors structure and explicitly articulate the dual mandate of marketing research: its substantive academic advance and its practical, actionable managerial or policy relevance. It moves beyond merely proving incremental findings, teaching how to frame the 'so what' for both scholars and industry practitioners.

A comprehensive guide for authors on positioning their research manuscript within established academic conversations. It teaches how to move beyond merely identifying a 'gap in the literature' or applying theory to a 'new context,' ensuring the contribution is substantively important, novel, and consequential for the field and practitioners.

This comprehensive router guides authors through the entire manuscript lifecycle for submission to the Journal of Marketing (JM). It is not a replacement for specialized skills but provides a structured path, helping users determine the next necessary step—from initial topic selection and theory development to data analysis, contribution framing, and rebuttal drafting. It emphasizes ensuring the research has substantive, real-world managerial or societal relevance.

This comprehensive checklist guides authors through the final pre-submission preflight for the Journal of Marketing Research (JMR). It covers crucial academic standards, including double-anonymization, the 50-page limit, AMA formatting, Data Availability Statements, and ethical AI disclosure guidelines. Use this guide before hitting submit to ensure your manuscript meets all journal requirements.