Skill UI

A comprehensive tool for generating, iterating, and scaling high-performing ad copy across major paid advertising platforms (Meta, Google, LinkedIn, etc.). Use this skill when you need to develop ad headlines, body copy, or creative variations, optimizing content based on funnel stage (Awareness, Consideration, Decision) and existing performance data to maximize conversion rates and pass platform reviews.

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Guides experts through creating and testing popups, modals, overlays, banners, and slide-ins that capture leads or drive promotions without annoying visitors, covering triggers, targeting, creative variants, and experiment ideas.

Use Memories.ai’s LVMM to discover, summarize, and analyze TikTok, YouTube, Instagram, or Vimeo content, then build searchable knowledge bases, meeting notes, and competitive insights from video libraries.

Generates monthly progress summaries for GEO agency clients by comparing baseline and current audits, highlighting score gains, crawler access, and action-item status to prove value in retention discussions.

Guides creators already near product-market fit to grow an organic audience through free, authentic content, consistent scheduling, email ownership, and build-in-public feedback before spending on ads.

This skill acts as a Cognitive Psychologist, diagnosing a target audience's precise stage on the awareness ladder (from unaware to most aware). It applies psychological frameworks (like ELM) to calibrate the optimal messaging, language register, and persuasion strategy. Use it when you need to tailor marketing content, sales pitches, or educational materials based on the audience's current knowledge and readiness to buy, ensuring the message resonates and minimizes resistance.

This skill functions as a Brand Psychologist and Semiotics Researcher. It diagnoses the subconscious signals (visual, verbal, behavioral) a market currently associates with a brand, identifying the 'perception gap' between the current schema and the desired brand position. It then prescribes minimal, high-leverage changes across all touchpoints to achieve perceptual alignment and build trust.

This skill acts as a Consumer Psychologist and Persuasion Scientist, engineering copy that goes beyond mere writing. It applies evidence-based psychological mechanisms (like addressing awareness stages, JTBD, and emotional triggers) to create highly persuasive content. Use it when your marketing copy feels generic, needs stronger emotional hooks, or requires guiding the user through a specific behavioral sequence to achieve a desired action.

This skill acts as a Consumer Psychologist, building deep psychographic profiles by analyzing desires, fears, identity commitments, and underlying worldview. It moves beyond basic demographics to uncover the emotional drivers and core needs that shape consumer behavior. Ideal for pre-positioning, developing persuasive copy, and designing effective funnels.