Skill UI

Provides 139 proven marketing ideas for SaaS/software products, guiding you through context-aware recommendations, stage/budget considerations, and implementation tips to spark growth or resolve marketing plateaus.

Guides marketers through planning, executing, and scaling paid campaigns across Google Ads, Meta, LinkedIn, and other platforms with strategy, audience targeting, budgeting, and creative/optimization best practices.

Guides CMOs through brand positioning, growth model selection, budget allocation, and org design for scaling companies, using diagnostic questions and projections to align marketing with revenue goals.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Guides marketers through recruiting creators, validating content organically, and scaling with AI-generated UGC across TikTok, Meta, and YouTube Shorts while keeping briefs, budgets, and paid amplification systematic.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

A narrative-first marketing review framework that pressure-tests positioning, ICP, JTBD, channel mix, and CAC payback before campaign launches or budget shifts. It applies CMO-level forcing questions to decide whether to scale, sharpen, or halt spending.

Expert guidance for paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and other platforms. Covers campaign strategy, audience targeting, bidding, budget allocation, retargeting, and optimization for ROAS and CPA. Includes playbooks for B2B, ABM, and account audits.

Acts as an expert fractional CMO to generate an exhaustive, executable 12-month marketing roadmap. The plan is structured by the AARRR framework and incorporates a detailed current-state audit and a vast marketing idea library. It is customized to the client's specific budget, team capabilities, and business stage, providing a ready-to-use, investor-grade document.

This skill generates a comprehensive, executable plan for paid social advertising campaigns. It guides users through defining campaign objectives (e.g., lead generation, brand awareness), structuring the marketing funnel (TOFU, MOFU, BOFU), and performing detailed audience targeting on platforms like Meta, LinkedIn, and TikTok. The output includes ad set architecture, budget allocation, and specialized ad copy/creative briefs for various formats, making it immediately actionable for media buyers and marketing teams.

This advanced tool provides comprehensive multi-touch attribution analysis, moving beyond simplistic last-click reporting. It compares multiple models (First-Touch, Last-Touch, Linear, Time-Decay, etc.) to accurately allocate revenue and credit across the entire customer journey. Use it to identify which channels drive brand awareness, nurture consideration, and close conversions, enabling strategic budget reallocation decisions.

This dashboard provides a comprehensive, single-view operational picture of campaign health. It monitors active campaigns by showing real-time health scores, logging auto-corrections (e.g., bid adjustments, budget reallocation), displaying current guardrail rules, and identifying campaigns needing human attention. It quantifies the estimated savings achieved through automated optimizations, helping users trust the automated system while focusing strategic effort on critical issues.