Skill UI

This guide provides an expert framework for designing high-converting email sequences (e.g., welcome, nurture, re-engagement). It covers core principles like 'One Email, One Job' and 'Value Before Ask,' along with detailed strategies for timing, subject lines, and multi-stage templates for different marketing goals.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.

This is a comprehensive library of 140 proven marketing and growth strategies, specifically designed for SaaS and software products. The skill guides users through advanced tactics covering SEO, content repurposing, competitive analysis, engineering marketing, and paid advertising. Use it when seeking growth hacks, marketing ideas, or detailed promotion strategies to scale a digital product.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This comprehensive guide provides expert strategies for optimizing popups, modals, and overlays to maximize conversions. It covers best practices for various triggers—including exit intent, scroll depth, and click actions—and details the copy, design, and psychological principles needed to capture leads and drive sales without negatively impacting the user experience.

This skill provides systematic frameworks for tackling complex marketing challenges. It helps overcome creative blocks, reduce campaign complexity, identify root causes of recurring failures, and challenge limiting industry assumptions through advanced methods like collision thinking and inversion exercises. Ideal for strategic planning and optimization.

This skill guides users on creating highly optimized, high-volume content (like directory pages, templates, and comparisons) using data and patterns. It teaches core principles of programmatic SEO, ensuring each page provides unique value, matches search intent, and avoids Google's thin content penalties, enabling scalable growth.

This comprehensive guide provides expert strategies for building a successful social media presence across multiple platforms. It covers platform selection matrices, content pillar planning, advanced algorithmic best practices (TikTok, Instagram, LinkedIn), and engagement tactics. Use this skill when developing content calendars, optimizing posts for maximum reach, or building a strong, engaged online community.

This skill provides a rigorous, narrative-first interrogation of any marketing plan. It forces a deep examination of the Ideal Customer Profile (ICP), Job-to-be-Done (JTBD), core positioning, channel mix, and financial viability (CAC payback). Use it before major product launches or strategic shifts to ensure the foundation is solid and defensible.

A comprehensive guide for performance marketers covering strategy, optimization, and execution across major ad platforms like Google Ads, Meta, and LinkedIn. Learn best practices for campaign structure, audience targeting (lookalikes, retargeting), ad copy frameworks (PAS, BAB), and optimizing key metrics such as CPA and ROAS to drive efficient customer acquisition and scale ad spend.

A comprehensive guide for creating high-converting, multi-step email campaigns. This resource teaches expert principles for designing welcome, lead nurture, re-engagement, and onboarding sequences. Learn optimal timing, subject line strategies, and content structure to build trust and drive action through automated email flows.

This guide provides expert strategies for optimizing popups, modals, overlays, and banners to maximize conversion rates without irritating users. It covers various trigger methods like exit intent, scroll depth, and click actions, along with best practices for design, copy, and targeting specific goals such as lead capture or promoting discounts.