Skill UI

Helps marketers apply psychological principles and mental models to understand why people buy, ethically influence behavior, and make better marketing decisions.

This specialized skill guides users in formatting and structuring content to maximize its eligibility for featured snippets and rich results across Search Engine Results Pages (SERP). It focuses on best practices for Q&A format, list generation, and comparative tables, ensuring content is highly concise, direct, and easily digestible by search algorithms.

A comprehensive tool for generating, iterating, and scaling high-performing ad copy across major paid advertising platforms (Meta, Google, LinkedIn, etc.). Use this skill when you need to develop ad headlines, body copy, or creative variations, optimizing content based on funnel stage (Awareness, Consideration, Decision) and existing performance data to maximize conversion rates and pass platform reviews.

Guides teams through building an AI cold outreach stack—from ICP signals and enrichment to personalization, sequencing, sending, and AI follow-ups—so they can scale precise campaigns without burning deliverability.

This skill helps you plan, create, and optimize high-converting lead magnets to capture emails and generate qualified leads. It guides you through the entire process, from gathering business context to selecting the right format (e.g., checklist, ebook, template) that matches the buyer's journey stage (Awareness, Consideration, Decision). Use this when planning content upgrades, gated content, or lead generation funnels.

This skill acts as a Cognitive Psychologist, diagnosing a target audience's precise stage on the awareness ladder (from unaware to most aware). It applies psychological frameworks (like ELM) to calibrate the optimal messaging, language register, and persuasion strategy. Use it when you need to tailor marketing content, sales pitches, or educational materials based on the audience's current knowledge and readiness to buy, ensuring the message resonates and minimizes resistance.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.

This skill provides systematic frameworks for tackling complex marketing challenges. It helps overcome creative blocks, reduce campaign complexity, identify root causes of recurring failures, and challenge limiting industry assumptions through advanced methods like collision thinking and inversion exercises. Ideal for strategic planning and optimization.