Skill UI

Guides CMOs through brand positioning, growth model selection, budget allocation, and org design for scaling companies, using diagnostic questions and projections to align marketing with revenue goals.

This skill transforms generic, robotic, or overly structured AI-generated content into writing that sounds genuinely human. It operates in three modes: detecting AI patterns (Mode 1), fixing rhythm and generic language (Mode 2), and injecting a specific brand voice (Mode 3). Ideal for marketing and communications teams needing authentic, high-personality copy.

This comprehensive skill guides you through the entire content lifecycle, from initial research and competitive analysis to drafting a full piece and finally performing SEO optimization. It ensures the output is a structured, authoritative, and publish-ready article, perfect for marketing teams creating technical blogs, guides, or long-form content.

This tool guides users through developing a comprehensive content strategy designed to drive organic traffic, build topical authority, and generate qualified leads. It helps define core content pillars, map out topic clusters, and identify high-potential topics by analyzing business goals, customer pain points, and competitive gaps. It ensures content creation is searchable, shareable, and directly aligned with product marketing objectives.

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.

Provides 139 proven marketing approaches for SaaS and software products, guiding users to match ideas to their stage, resources, and goals with actionable start steps and outcome expectations.

This index serves as the central directory and router for a comprehensive marketing skills library. It catalogs 44 specialist skills across 8 functional pods, including Content, SEO, CRO, and Growth. Instead of executing tasks, it guides users to the specific skill module needed for their marketing challenge, ensuring a structured approach to campaigns and content creation.

This guide provides expert knowledge on Conversion Rate Optimization (CRO) for new user onboarding. It covers defining the 'aha moment,' structuring the optimal first-run experience, designing checklists, implementing multi-channel strategies (email/in-app), and analyzing key metrics to maximize time-to-value and user retention.

Guides CRO experts through evaluating marketing pages—home, landing, pricing, feature, blog—to diagnose weak value props, CTAs, trust signals, and friction, then surface prioritized quick wins, high-impact changes, and test ideas.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Guides CRO experts through diagnosing signup friction, evaluating form fields and steps, and recommending quick wins, high-impact changes, and experiments to lift completion rates across trials, freemium, paid, and waitlist flows.

This expert guide helps you build, schedule, and optimize high-impact content for all major social platforms, including LinkedIn, TikTok, Instagram, and X. It covers everything from defining brand voice and identifying content pillars to crafting engaging hooks, repurposing long-form articles, and implementing effective engagement routines to drive audience growth and meet business goals.