Skill UI

Guides teams through engineering-as-marketing plans for free tools that generate leads, uplift SEO, and boost brand awareness, covering assessment, ideation, MVP scope, lead capture, SEO, build-vs-buy, and evaluation.

Guides popup, modal, and overlay optimization focused on conversion-driven triggers, copy, and design so marketers can capture leads, reset abandoners, or promote offers without annoying visitors.

A comprehensive guide for creating high-value competitor comparison and alternative pages. Designed for SEO and sales enablement, this skill covers multiple formats (You vs Competitor, Competitor Alternatives, etc.), emphasizing deep research, trust-building content, and modular architecture to capture competitive search traffic and guide users toward conversion.

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.

This skill establishes a centralized, canonical 'Source of Truth' for all foundational brand, product, and market information. It captures critical elements like target audience personas, brand voice guidelines, competitive landscapes, and core value propositions. By maintaining this single context document, all subsequent marketing tasks (copywriting, SEO, content strategy) can ensure absolute consistency and accuracy, eliminating the need for users to repeat foundational details.

Guides experts through creating and testing popups, modals, overlays, banners, and slide-ins that capture leads or drive promotions without annoying visitors, covering triggers, targeting, creative variants, and experiment ideas.

This skill helps you plan, create, and optimize high-converting lead magnets to capture emails and generate qualified leads. It guides you through the entire process, from gathering business context to selecting the right format (e.g., checklist, ebook, template) that matches the buyer's journey stage (Awareness, Consideration, Decision). Use this when planning content upgrades, gated content, or lead generation funnels.

This guide provides an expert framework for directory submissions, transforming them from simple listings into a foundational marketing layer. Learn how to strategically submit your SaaS or AI product to major directories (like Product Hunt, G2, and AI registries) to build high-authority backlinks, boost domain rating, and capture in-market buyer attention. It emphasizes building optimized destination pages (alternatives, use-cases) *before* submission to maximize lead conversion.

This comprehensive guide outlines expert strategies for creating high-authority competitor comparison and alternative pages. It details four proven formats—including 'Alternative to X,' 'You vs Competitor,' and 'Competitor A vs Competitor B'—to capture high-intent search traffic. By emphasizing honesty, deep research, and modular content architecture, these pages boost SEO ranking, build user trust, and drive qualified leads for sales enablement.

This comprehensive guide provides expert strategies for optimizing popups, modals, and overlays to maximize conversions. It covers best practices for various triggers—including exit intent, scroll depth, and click actions—and details the copy, design, and psychological principles needed to capture leads and drive sales without negatively impacting the user experience.

This guide provides expertise in creating highly effective content for SEO and sales enablement. It details four key formats—singular alternatives, plural alternatives, 'You vs Competitor,' and 'Competitor A vs Competitor B'—to position your product effectively against rivals. The focus is on building trust through honest, in-depth comparisons to capture competitive search traffic and guide users toward a decision.

A strategic framework for planning, evaluating, and building free tools as a marketing channel. Covers lead capture, SEO, build vs. buy, MVP scoping, and scorecards to drive organic traffic and generate leads from engineering-as-marketing initiatives.