Skill UI

Use this skill when you observe a consumer behavior effect but lack a deep psychological explanation. It guides the construction of a robust causal chain (antecedent → mediator → outcome) by explicitly naming the core psychological process (mediator), deriving theoretical moderators, and pre-empting rival hypotheses, adhering to high academic standards in consumer psychology.

This guide helps researchers evaluate if a marketing topic meets the high academic standards of top journals like the Journal of Marketing Research (JMR). It provides a dual-bar test, requiring both methodological rigor (e.g., causal identification, experimental design) and substantive contribution (new insights). It also helps distinguish the appropriate venue among major marketing journals (JM, MS, JCR).