Skill UI

Provides 139 proven marketing approaches for SaaS and software products, guiding users to match ideas to their stage, resources, and goals with actionable start steps and outcome expectations.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

This index serves as the central directory and router for a comprehensive marketing skills library. It catalogs 44 specialist skills across 8 functional pods, including Content, SEO, CRO, and Growth. Instead of executing tasks, it guides users to the specific skill module needed for their marketing challenge, ensuring a structured approach to campaigns and content creation.

Guides CRO experts through evaluating marketing pages—home, landing, pricing, feature, blog—to diagnose weak value props, CTAs, trust signals, and friction, then surface prioritized quick wins, high-impact changes, and test ideas.

A comprehensive framework for applying the six core principles of ethical persuasion (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity) to optimize product design, marketing copy, and sales flows. It helps users understand human behavioral heuristics to create genuinely compelling and ethical user experiences, increasing engagement and conversion rates.

A comprehensive tool for advanced SEO data analysis. It provides real-time SERP results across major platforms (Google, Bing, YouTube, Images), alongside deep keyword metrics (volume, difficulty, intent), backlink profiling, competitor analysis, and specialized tracking for AI/LLM mentions and content performance. Ideal for digital marketers and SEO specialists.

Guides creators already near product-market fit to grow an organic audience through free, authentic content, consistent scheduling, email ownership, and build-in-public feedback before spending on ads.

This skill acts as a Cognitive Psychologist, diagnosing a target audience's precise stage on the awareness ladder (from unaware to most aware). It applies psychological frameworks (like ELM) to calibrate the optimal messaging, language register, and persuasion strategy. Use it when you need to tailor marketing content, sales pitches, or educational materials based on the audience's current knowledge and readiness to buy, ensuring the message resonates and minimizes resistance.

This skill acts as a Consumer Psychologist and Persuasion Scientist, engineering copy that goes beyond mere writing. It applies evidence-based psychological mechanisms (like addressing awareness stages, JTBD, and emotional triggers) to create highly persuasive content. Use it when your marketing copy feels generic, needs stronger emotional hooks, or requires guiding the user through a specific behavioral sequence to achieve a desired action.

A specialized cognitive psychology skill designed to engineer highly engaging headlines, subject lines, and titles. It utilizes principles like the curiosity gap, self-relevance, and contrast to create compelling hooks for marketing copy, landing pages, emails, and social media ads. It ensures attention-grabbing power while maintaining ethical guardrails and promise continuity.

A comprehensive automation toolkit for managing and executing Mailchimp email marketing workflows. It allows users to programmatically create, set content for, and send campaigns; manage entire audiences and lists; perform detailed subscriber lifecycle operations (add, update, segment); and analyze performance metrics. Ideal for marketing automation specialists and developers needing structured API access to Mailchimp. *Prerequisites include Rube MCP connectivity.*

This comprehensive toolkit allows users to automate core marketing and CRM operations within ActiveCampaign. Key functionalities include managing contacts (creation, lookup), updating contact tags, subscribing/unsubscribing from lists, enrolling contacts in automation workflows, and creating associated follow-up tasks. It streamlines communication and customer lifecycle management.