Skill UI

This framework guides authors on structuring the contribution section of academic papers, particularly for top-tier journals like JIM. It ensures that theoretical advances are demonstrably driven by the international dimension, and managerial implications translate into actionable, cross-border decision rules, moving beyond generic recommendations.

This guide helps authors structure and explicitly articulate the dual mandate of marketing research: its substantive academic advance and its practical, actionable managerial or policy relevance. It moves beyond merely proving incremental findings, teaching how to frame the 'so what' for both scholars and industry practitioners.

This comprehensive router guides authors through the entire manuscript lifecycle for submission to the Journal of Marketing (JM). It is not a replacement for specialized skills but provides a structured path, helping users determine the next necessary step—from initial topic selection and theory development to data analysis, contribution framing, and rebuttal drafting. It emphasizes ensuring the research has substantive, real-world managerial or societal relevance.