Skill UI

Guides growth engineers through designing, launching, or optimizing referral and affiliate systems, covering loop mechanics, incentives, triggers, sharing, and measurement to turn customers into acquisition engines.

This guide serves as an expert resource for designing, optimizing, and measuring viral growth programs, including customer referral and affiliate schemes. It covers everything from identifying ideal trigger moments and selecting the best incentive structure (single-sided vs. double-sided) to setting up comprehensive launch checklists and tracking key metrics like LTV and CAC. Use this to turn existing customers into powerful growth engines.

A comprehensive tool for managing PR crises and reputational threats. It provides rapid crisis assessment, classifies severity levels, identifies key stakeholders, and generates a structured response plan. The output includes tailored messaging for customers, media, and employees, a detailed communication timeline, channel deployment strategy, and a full recovery roadmap to rebuild trust.