Skill UI

Helps marketers apply psychological principles and mental models to understand why people buy, ethically influence behavior, and make better marketing decisions.

This skill acts as a professional performance creative director, specializing in generating, refining, and scaling ad copy for major paid advertising platforms (Meta, Google, LinkedIn, etc.). Use it when you need to write compelling ad copy, generate multiple headlines, iterate based on performance data (CTR, CVR), or adapt content across different funnel stages (Awareness, Consideration, Decision). It focuses purely on the compelling *copy*, not the overall campaign strategy.

Implements and audits GA4/GTM analytics plans, event taxonomy, conversion tracking, and data quality so customer actions are captured accurately for confident decision-making.

This skill helps you plan, create, and optimize high-converting lead magnets to capture emails and generate qualified leads. It guides you through the entire process, from gathering business context to selecting the right format (e.g., checklist, ebook, template) that matches the buyer's journey stage (Awareness, Consideration, Decision). Use this when planning content upgrades, gated content, or lead generation funnels.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.