Skill UI

Guides teams through engineering-as-marketing plans for free tools that generate leads, uplift SEO, and boost brand awareness, covering assessment, ideation, MVP scope, lead capture, SEO, build-vs-buy, and evaluation.

This skill acts as a Consumer Psychologist and Persuasion Scientist, engineering copy that goes beyond mere writing. It applies evidence-based psychological mechanisms (like addressing awareness stages, JTBD, and emotional triggers) to create highly persuasive content. Use it when your marketing copy feels generic, needs stronger emotional hooks, or requires guiding the user through a specific behavioral sequence to achieve a desired action.

As a Cognitive Psychologist, this skill specializes in engineering email subject lines and notification copy that maximize open rates. It applies principles of behavioral psychology, such as the curiosity gap, self-referential processing, and pattern interruption, to create highly engaging and relevant communication triggers. Use this when you need to optimize messaging for specific audience psychographics, sequence stages, and desired emotional responses (e.g., urgency, relevance, curiosity), ensuring the subject line builds genuine interest rather than false hype.

This comprehensive guide teaches how to plan, build, and deploy highly effective free tools (such as calculators, generators, or analyzers) to solve real user problems. It bridges the gap between engineering development and marketing strategy, providing actionable frameworks for lead generation, organic SEO growth, and building brand authority for founders and technical marketers.

This is a comprehensive library of 140 proven marketing and growth strategies, specifically designed for SaaS and software products. The skill guides users through advanced tactics covering SEO, content repurposing, competitive analysis, engineering marketing, and paid advertising. Use it when seeking growth hacks, marketing ideas, or detailed promotion strategies to scale a digital product.

This skill provides deep intelligence by systematically scraping and analyzing a competitor's paid advertising campaigns across platforms like Meta and Google. It goes beyond simple ad collection, performing structured analysis on creative patterns, common hooks (e.g., Fear/Loss, Outcome), CTAs, and reverse-engineering their landing page funnels to reveal their core positioning and potential vulnerabilities. Ideal for product marketing, growth strategy, and campaign optimization.