Skill UI

Guides teams through engineering-as-marketing plans for free tools that generate leads, uplift SEO, and boost brand awareness, covering assessment, ideation, MVP scope, lead capture, SEO, build-vs-buy, and evaluation.

This skill acts as a Consumer Psychologist and Persuasion Scientist, engineering copy that goes beyond mere writing. It applies evidence-based psychological mechanisms (like addressing awareness stages, JTBD, and emotional triggers) to create highly persuasive content. Use it when your marketing copy feels generic, needs stronger emotional hooks, or requires guiding the user through a specific behavioral sequence to achieve a desired action.

As a Cognitive Psychologist, this skill specializes in engineering email subject lines and notification copy that maximize open rates. It applies principles of behavioral psychology, such as the curiosity gap, self-referential processing, and pattern interruption, to create highly engaging and relevant communication triggers. Use this when you need to optimize messaging for specific audience psychographics, sequence stages, and desired emotional responses (e.g., urgency, relevance, curiosity), ensuring the subject line builds genuine interest rather than false hype.