Skill UI

This comprehensive guide provides expert knowledge on setting up, optimizing, and auditing digital analytics tracking. It covers best practices for implementing tracking in GA4, Google Tag Manager (GTM), and utilizing UTM parameters. Users learn how to structure events, define naming conventions (Object-Action), measure conversions, and establish a data-driven approach for marketing and product decisions.

A comprehensive guide for planning, promoting, and optimizing virtual events and webinars. This skill treats the event as a full conversion funnel, assisting users in maximizing lead generation and pipeline acceleration. It covers end-to-end planning, data-driven performance diagnosis (scoring funnel breaks), and setting up evergreen lead engines.