Skill UI

Framework for improving existing marketing copy through seven sequential sweeps that check clarity, voice, benefits, evidence, specificity, and more while preserving the original message and brand tone.

This skill acts as a Consumer Psychologist and Persuasion Scientist, engineering copy that goes beyond mere writing. It applies evidence-based psychological mechanisms (like addressing awareness stages, JTBD, and emotional triggers) to create highly persuasive content. Use it when your marketing copy feels generic, needs stronger emotional hooks, or requires guiding the user through a specific behavioral sequence to achieve a desired action.

Integrates the FLOW framework for evidence-led SEO, providing stage-specific AI prompts (Find, Leverage, Optimize, Win) from a 41-prompt library. Use for structured SEO analysis and optimization.

Creates SEO-optimized competitor comparison and alternative pages, including singular/plural alternatives, you-vs-competitor, and competitor-vs-competitor formats, with honest positioning and evidence discipline.

This advanced tool cross-checks all factual marketing claims—including statistics, awards, rankings, and performance metrics—against provided source evidence. It classifies claims as Verified, Unverified, or Contradicted, ensuring brand content is accurate, defensible, and minimizes reputational risk. It generates detailed discrepancy reports and suggests compliance-ready corrections.

This skill helps write or revise marketing copy by applying psychological mechanisms to create desire and drive action. It focuses on audience awareness, motivations, and credible proof to overcome generic messaging. Use it for ads, landing pages, or sales messages that need stronger emotional and behavioral triggers. It involves analyzing the target human's psychographic profile and using evidence-based frameworks to engineer belief and action.

This skill builds a deep psychological profile of target customers based on motivations, fears, identity, and trust barriers. It goes beyond demographics to understand emotional drivers and worldview. Use this before positioning, copywriting, or funnel design to create evidence-grounded profiles that downstream skills can consume. It applies frameworks like self-determination theory and identity mapping to infer the psychological structure underlying consumer behavior.

Maps customer objections and addresses them with evidence and choice-preserving language when a funnel, sales page, or pitch encounters recurring hesitation. Uses psychological principles like inoculation and reactance avoidance to neutralize doubts without triggering defensiveness.

This skill helps select and place genuine testimonials, case studies, and social proof to address specific trust barriers in marketing. It involves analyzing audience psychographics and trust gaps to match the right proof type (authority, similarity, volume) to the context. It ensures ethical use of evidence to reduce hesitation at critical decision points without manipulation.