Skill UI

This skill acts as a content freshness specialist, identifying outdated elements—such as statistics, dates, examples, and industry trends—within existing SEO content. It provides strategic guidelines, update priorities (High/Medium/Low), and actionable refresh plans to improve search engine rankings and maintain topical authority. Use it proactively for established but aging content to combat content decay.

Performs a GEO-focused technical SEO audit covering crawlability, indexability, security, performance, SSR, and AI crawler access to keep both search engines and AI agents from losing visibility.

This skill analyzes a set of web pages to generate a prioritized roadmap for internal linking optimization. It identifies natural link opportunities, detects critical orphan pages, and warns against anchor text cannibalization risks. The output provides the exact anchor text, the optimal context sentence for placement, and classifies the link type (e.g., Cluster to Pillar), ensuring maximum authority flow and improved search engine visibility.

This skill simulates a Social Psychologist to diagnose specific trust barriers a target audience holds toward a brand, offer, or category. It prescribes the exact, strategic signals (e.g., credentials, transparency, proofs) needed to build credibility. Use it when communicating with skeptical audiences or when existing messaging fails to convert due to lack of trust. It calibrates trust across ability, benevolence, and integrity.

This skill provides a rigorous, narrative-first interrogation of any marketing plan. It forces a deep examination of the Ideal Customer Profile (ICP), Job-to-be-Done (JTBD), core positioning, channel mix, and financial viability (CAC payback). Use it before major product launches or strategic shifts to ensure the foundation is solid and defensible.