Skill UI

Guides experts through auditing and experimenting on non-registration forms to boost completion rates, covering assessment, design, copy, layout, and hypothesis testing for lead, contact, demo, survey, or checkout flows.

Guides experts through creating and testing popups, modals, overlays, banners, and slide-ins that capture leads or drive promotions without annoying visitors, covering triggers, targeting, creative variants, and experiment ideas.

Guides CRO experts through diagnosing signup friction, evaluating form fields and steps, and recommending quick wins, high-impact changes, and experiments to lift completion rates across trials, freemium, paid, and waitlist flows.

A comprehensive guide for developing the conceptual core of academic manuscripts in consumer research, aligning with high standards like JCR. It instructs users on defining psychological mechanisms (mediators/moderators) for experimental papers, or building robust conceptual frameworks for interpretive/CCT papers, ensuring the theory advances, deepens, or repudiates existing knowledge.

This guide helps researchers evaluate if a marketing topic meets the high academic standards of top journals like the Journal of Marketing Research (JMR). It provides a dual-bar test, requiring both methodological rigor (e.g., causal identification, experimental design) and substantive contribution (new insights). It also helps distinguish the appropriate venue among major marketing journals (JM, MS, JCR).

This skill guides authors on assessing the suitability of their consumer-psychology manuscripts for the Journal of Consumer Psychology (JCP). It evaluates the manuscript's alignment with JCP's rigorous academic standards, focusing on psychological theory contribution, process mechanisms, experimental design rigor, and house style requirements. It is essential for authors targeting JCP or needing to re-frame a paper for a top-tier consumer psychology venue.