Skill UI

Guides creation of B2B cold outreach emails and follow-up sequences that read like a peer note, covering subject lines, hooks, proof points and single-ask CTAs for sales development reps.

This specialized skill helps users automate and optimize the entire sales lifecycle, from initial outreach to closing. It is designed to draft persuasive cold email sequences, comprehensive follow-up campaigns, professional proposals, compelling case studies, and robust objection handling scripts. Ideal for proactive lead nurturing and structuring detailed sales funnels.

This skill is an expert guide for writing, building, and optimizing B2B cold email sequences and first-touch outreach emails. It teaches users how to craft messages that sound genuinely human and thoughtful, moving far beyond generic sales pitch copy. It provides structured methods for personalization, planning multi-step follow-up cadences, and adjusting tone based on the recipient's seniority (e.g., C-suite vs. Manager) to maximize reply rates for unsolicited business outreach.

Guides teams through building an AI cold outreach stack—from ICP signals and enrichment to personalization, sequencing, sending, and AI follow-ups—so they can scale precise campaigns without burning deliverability.

This comprehensive toolkit allows users to automate core marketing and CRM operations within ActiveCampaign. Key functionalities include managing contacts (creation, lookup), updating contact tags, subscribing/unsubscribing from lists, enrolling contacts in automation workflows, and creating associated follow-up tasks. It streamlines communication and customer lifecycle management.