Skill UI

This skill functions as a Brand Psychologist and Semiotics Researcher. It diagnoses the subconscious signals (visual, verbal, behavioral) a market currently associates with a brand, identifying the 'perception gap' between the current schema and the desired brand position. It then prescribes minimal, high-leverage changes across all touchpoints to achieve perceptual alignment and build trust.

This skill provides comprehensive integration with the Hootsuite API, allowing users to perform deep social media analytics and optimize content sharing. Key functions include retrieving organization analytics, monitoring message performance, tracking social profile metrics, and utilizing Ow.ly for efficient batch URL shortening. It is essential for marketing professionals needing to measure campaign ROI and manage large volumes of content links.

This skill acts as an expert social media strategist, guiding users through the entire content lifecycle. It helps define content pillars, optimize brand voice, and set clear goals for platforms like LinkedIn, TikTok, Instagram, and Twitter/X. Key functions include developing engaging hooks, systematizing content repurposing (e.g., turning a blog post into a thread or carousel), and performing social listening to track brand mentions and competitor activities.